Persuasion and dissuasion via social networking sites : the influence of word-of-mouth on consumer activism

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dc.contributor.author López Fernández, Andrée Marie
dc.date.accessioned 2019-06-08T15:44:40Z
dc.date.available 2019-06-08T15:44:40Z
dc.date.issued 2018
dc.identifier.citation López Fernández, A. M. (2018). Persuasion and dissuasion via social networking sites : the influence of word-of-mouth on consumer activism. En: Rajagopal, Ramesh Behl (editores). Business governance and society : analyzing shifts, conflicts, and challenges, (pp. 251-270). Cham : Palgrave Macmillan. DOI: 10.1007/978-3-319-94613-9_15 es_ES, en_US
dc.identifier.isbn 9783319946139 es_ES, en_US
dc.identifier.isbn 9783319946122 es_ES, en_US
dc.identifier.other Campus Ciudad de México es_ES, en_US
dc.identifier.uri http://scripta.up.edu.mx/xmlui/handle/123456789/4849
dc.description.abstract Today, more than ever, consumers have access to a vast amount of data and information regarding most anything. Internet access is the key to the world of information and social media the key to a boundless platform for both firms and consumers to have their voices heard. The Internet lets people around the world expand their real life network to a virtual one (Lee and Lee 2010); this is quite visible with the social connections and interactions that are possible via social media. The very existence of the latter has proven to be a game changer when it comes to consumer behavior, particularly within consumers’ process of purchase decision making. © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer International Publishing AG, part of Springer Nature 2019. es_ES, en_US
dc.description.statementofresponsibility Investigadores es_ES, en_US
dc.description.tableofcontents Ciencias Económicas y Empresariales es_ES, en_US
dc.language Inglés es_ES, en_US
dc.publisher Palgrave Macmillan es_ES, en_US
dc.relation Versión del editor es_ES, en_US
dc.relation.ispartof REPOSITORIO SCRIPTA es_ES, en_US
dc.relation.ispartof OPENAIRE es_ES, en_US
dc.rights Acceso Cerrado es_ES, en_US
dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/4.0 es_ES, en_US
dc.subject.classification CIENCIAS SOCIALES es_ES, en_US
dc.title Persuasion and dissuasion via social networking sites : the influence of word-of-mouth on consumer activism es_ES, en_US
dc.type capítulo de libro es_ES, en_US


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