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Patrones de consumo alimentario con enfoque socialmente responsable

2024 , Leyva-Hernández, Sandra Nelly , Terán-Bustamante, Antonia , Arango-Ramírez, Paola Miriam

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Patrones de consumo alimentario con enfoque socialmente responsable

2024-01-01 , Leyva-Hernández, Sandra Nelly , Terán-Bustamante, Antonia , Arango-Ramírez, Paola Miriam

A través del consumo socialmente responsable es posible para los países un crecimiento sostenible y el logro del objetivo 12 de la Agenda de las Naciones Unidas. Por lo cual, es importante conocer los patrones de consumo alimentario para el desarrollo de estrategias efectivas de comunicación, no obstante, después de la pandemia por COVID-19, los patrones de consumo se modificaron orientándose al cuidado de la salud y del ambiente, entre otros. Este estudio tiene como objetivo contribuir a la literatura sobre el consumo de alimentos socialmente responsables a través del desarrollo de la segmentación de estos, de acuerdo con sus patrones de conducta, después de la pandemia por COVID-19. Por medio de un estudio exploratorio y transversal, se recolectó una muestra de 834 adultos de la región metropolitana de la Ciudad de México. Se realizó un análisis por segmentación por análisis de conglomerados de dos pasos: Jerárquicos y de k-medias. Se identificaron tres segmentos de consumidores socialmente responsables: Los preocupados por el ambiente y la sociedad, los racionales, y los cuidadores de la salud. El conocimiento de las características de estos consumidores puede permitir el desarrollo de estrategias de marketing adecuadas y programas de política pública que impulsen este consumo. ©Revista de Ciencias Sociales (RCS). Facultad de Ciencias Económicas y Sociales. Universidad del Zulia

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Publication

Patrones de consumo alimentario con enfoque socialmente responsable

2024 , Leyva-Hernández, Sandra Nelly , Terán-Bustamante, Antonia , Arango-Ramírez, Paola Miriam

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Country-Level Environmental Performance: Investment, Education, and Research and Development

2024 , Leyva-Hernández, Sandra Nelly , Terán-Bustamante, Antonia

Background: Environmental deterioration has increased in recent years and is a worldwide concern. This study aims to analyze the influence of the resources and capacities of countries on their environmental performance. (2) Methods: A cross-sectional study using secondary data was carried out quantitatively. A linear regression analysis was carried out to determine significant factors in countries’ environmental performances. (3) Results: Education innovation and investment were associated with environmental performance; however, investment in a country did not affect the country’s performance. (4) ©MDPI

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COVID-19, social identity, and socially responsible food consumption between generations

2023 , Leyva-Hernández, Sandra Nelly , Terán-Bustamante, Antonia , Martínez Velasco, Antonieta Teodora

Introduction: The objective of the research was to analyze the effect of COVID-19 with the predictors of the health belief model (perceived severity, perceived benefits, and cue to action) on the social identity of the consumer and the social identity of the socially responsible food consumption among four generation groups of adults based on the stimulus-organism-response model. Methods: The study had a quantitative approach explanatory design and a cross-sectional temporal dimension. A total of 834 questionnaires were collected from adults in the metropolitan area of Mexico City, and the data were analyzed through partial least squares structural equation modeling. Results: The results indicated that perceived severity, perceived benefits, and cue to action positively and significantly influenced social identity, and this positively and significantly influenced socially responsible consumption. In addition, identity was found to be a variable that had a total mediation effect between perceived severity and socially responsible consumption, perceived benefits and socially responsible consumption, and cue to action and socially responsible consumption. While the perceived barriers only had a direct effect on socially responsible consumption. Likewise, a difference was found between generation X and Y, generation Z and X, and generation Y and X in the relationship between cue to action, belonging to a social network group, and social identity. Discussion: In this sense, these results allow us to consider that when environmental stimuli (predictors of the health belief model) affect the organism (social identity), it will respond with socially responsible food consumption. This type of consumption is explained through social identity and is modified according to the age of the consumers due to the effects of social networks. Copyright © 2023 Leyva-Hernández, Terán-Bustamante and Martínez-Velasco.