Browsing Comunicación by Author "GUTIERREZ-RENTERIA, MARIA ELENA"
Now showing items 1-5 of 5
-
Media management and economics research in Latin America : Challenges and opportunities for scholars in the field
GUTIERREZ-RENTERIA, MARIA ELENA (Taylor and Francis, 2018)Media management and economics research is growing in Latin America, a region represented by natural resources, young people, and sociocultural values shared between countries. The chapter consists of four parts. The first ... -
Perfil de un grupo de audiencia universitaria en México según su participación ciudadana, confianza en las instituciones e interacción cívica en los medios en 2017
GUTIERREZ-RENTERIA, MARIA ELENA; Santana, Josefina C.; López Hernández, Carlos Eduardo (University of Piura, 2018)The present quantitative study shows the singularities of the university audience in Mexico in 2017, measured according to their civic participation, how they assess national institutions, and how they interact with the ... -
Smartphone : usos y gratificaciones de los jóvenes en México en 2015
GUTIERREZ-RENTERIA, MARIA ELENA; Santana, Josefina C.; Pérez Ayala, Martha (Universidad de La Sabana, 2017)Esta investigación forma parte de un estudio realizado entre Chile, los Estados Unidos y México para identificar los usos que los jóvenes hispanos les dan a sus teléfonos inteligentes conocidos como smartphones. El objetivo ... -
Social and ethical aspects of media economics research
GUTIERREZ-RENTERIA, MARIA ELENA (Edward Elgar Publishing Ltd., 2019)This work aims to contribute to research on media economics with a holistic vision, as suggested by Albarran (2017) and Godoy (2016), considering the importance of the ethical and social aspects in the media economy. The ... -
The perspective of value orientation for the Shareholder and the stakeholder : the case of corporate governance in media companies
GUTIERREZ-RENTERIA, MARIA ELENA (Springer, 2017)The aim of this paper is to elaborate the conditions and constraints for the enabling and implementing of a value orientation in media companies through the figure of Corporate Governance literacy. What are the reasons ...