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    A novel methodology for optimizing display advertising campaigns using genetic algorithms 

    Ponce, Hiram; Martinez-Villaseñor, Lourdes (Elsevier B.V., 2017)
    Online advertising campaigns have attracted the attention of many advertisers willing to promote their business on the Internet. One of the main problems faced by advertisers, especially by those who have little experience ...

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    Author
    Martinez-Villaseñor, Lourdes (1)
    MARÍA DE LOURDES GUADALUPE MARTÍNEZ VILLASEÑOR;241561 (1)
    Ponce, Hiram (1)Subject
    Advertising campaign (1)
    Click-through rate (1)
    Direct response (1)
    Display advertising campaigns (1)Display advertisings (1)
    Display devices (1)
    Genetic algorithms (1)
    INGENIERÍA Y TECNOLOGÍA (1)
    Internet advertising (1)
    Learning algorithms (1)
    ... View MoreDate Issued
    2017 (1)
    Has File(s)false (1)

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