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dc.contributor.authorTrejo Pech, Carlos José Omar
dc.identifier.citationTrejo-Pech, C. O., Spreen, T. H., y House, L. A. (2018). Florida's Natural® and the supply of florida oranges. International Food and Agribusiness Management Review, 21(3), 437-454. doi:10.22434/IFAMR2017.0041es_ES, en_US
dc.identifier.otherCampus Guadalajaraes_ES, en_US
dc.description.abstractThis case study provides a thorough description of the U.S. orange juice industry, and focuses on Florida's Natural, a cooperative of citrus growers and owner of the Florida's Natural® brand. Florida's Natural® competes mainly with Tropicana, owned by PepsiCo, and with Minute Maid and Simply Orange, brands of The Coca-Cola Company. The objective of the case is to evaluate the orange juice industry, assess the position of Florida's Natural within the industry, and propose business actions for the cooperative. By the end of 2016, the orange juice industry was in the midst of a severe crisis, threatened by decreasing supply and changing consumption preferences. Total orange production in the State of Florida during the 2015-16 season was the smallest crop since the 1960s due mainly to a disease known as citrus greening. Marketers were also facing consumers' concerns regarding high levels of calories and sugar in some juice categories. Furthermore, on May 2016, the Food and Drug Administration mandated a change in the nutrition facts label on packaged food, becoming effective in the summer of 2018, which may impact marketers in the sector. © 2018 Trejo-Pech et al.es_ES, en_US
dc.description.statementofresponsibilityInvestigadoreses_ES, en_US
dc.description.tableofcontentsCiencias Económicas y Administrativases_ES, en_US
dc.languageIngléses_ES, en_US
dc.publisherInternational Food and Agribusiness Management Associationes_ES, en_US
dc.relationVersión del editores_ES, en_US
dc.relation.ispartofREPOSITORIO SCRIPTAes_ES, en_US
dc.relation.ispartofREPOSITORIO NACIONAL CONACYTes_ES, en_US
dc.relation.ispartofOPENAIREes_ES, en_US
dc.rightsAcceso Abiertoes_ES, en_US
dc.rights.uri, en_US
dc.sourceInternational Food and Agribusiness Management Review
dc.subjectAgribusinesses_ES, en_US
dc.titleFlorida's Natural® and the supply of Florida orangeses_ES, en_US
dc.typeartículo preliminares_ES, en_US

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