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dc.contributor.authorGarcia Bejar, Ligia
dc.contributor.otherCampus Guadalajaraes
dc.date.accessioned2022-02-14T20:19:14Z
dc.date.available2022-02-14T20:19:14Z
dc.date.issued2021
dc.identifier.citationBenavides Almarza, C., & García-Béjar, L. (2021). ¿Por qué ven Netflix quienes ven Netflix?: experiencias de engagement de jóvenes mexicanos frente a quien revolucionó el consumo audiovisual. Revista De Comunicación, 20(1), 29-47. https://doi.org/10.26441/RC20.1-2021-A2en
dc.identifier.issn1684-0933
dc.identifier.urihttps://hdl.handle.net/20.500.12552/6034
dc.identifier.urihttp://dx.doi.org/10.26441/RC20.1-2021-A2
dc.description.abstractThe massification of streaming platforms, specifically Netflix, has modified the consumption patterns of an increasingly active and empowered audience when it comes to choosing how, when and what content to watch. This behavioral pattern has generated the exploration of new mechanisms to know in greater detail and depth the motivations and emotions that people have when they face audiovisual content and platforms. The measurement of engagement offers adequate information to predict those behaviors that condition consumption, as well as some characteristics that cause loyalty to a brand and willingness to pay for a service. This paper describes, through a quantitative factor analysis, the engagement experiences that 574 Mexican millennials have when using Netflix. It was established that when using Netflix, experiences related to socialization, entertainment and reflection on new topics stand out. This would indicate that beyond entertainment, it generates other types of attributes that are typically associated with it. © 2021 University of Piura. All rights reserved.en
dc.description.tableofcontents1. Introducción -- 1.1. La industria de contenidos en México y sus audiencias -- 2. Engagement en el consumo de medios digitales -- 3. Método -- 4. Resultados -- 5. Discusión y conclusioneses
dc.language.isospaen
dc.publisherUniversity of Piuraen
dc.relation.ispartofREPOSITORIO SCRIPTAes
dc.relation.ispartofREPOSITORIO NACIONAL CONACYTes
dc.relation.ispartofOPENAIREes
dc.relation.ispartofseries20; 1
dc.rightsAcceso Abiertoes
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourceRevista de Comunicaciónes
dc.subjectAudienceen
dc.subjectEngagementen
dc.subjectMéxicoen
dc.subjectNetflixen
dc.subjectStreaming platformsen
dc.subjectYoung mexicansen
dc.subject.classificationCIENCIAS SOCIALESes
dc.subject.classificationComunicaciónes
dc.title¿Por qué ven Netflix quienes ven Netflix?: Experiencias de engagement de jóvenes mexicanos frente a quien revolucionó el consumo audiovisualen
dc.typeArtículoes
dcterms.audienceInvestigadoreses
dcterms.audienceMaestroses
dcterms.audienceEstudianteses
dc.description.versionVersión del editores
dc.identifier.doihttp://dx.doi.org/10.26441/RC20.1-2021-A2
dc.identifier.pagenumber29-47


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