Onyemah, VincentVincentOnyemahMulki, Jay P.Jay P.MulkiRivera-Pesquera, MarthaMarthaRivera-Pesquera2023-07-262023-07-262021Onyemah, V., Mulki, J.P. and Rivera-Pesquera, M. (2021), "Salesperson turnover intention: a tale of two countries", International Journal of Bank Marketing, Vol. 39 No. 6, pp. 1003-1024. https://doi.up.elogim.com/10.1108/IJBM-10-2020-0533https://scripta.up.edu.mx/handle/20.500.12552/439210.1108/IJBM-10-2020-0533Purpose: A significant amount of research has shown that drivers of employee attitudes, and behaviors leading to outcome variables such as turnover intentions, are strongly influenced by national culture. This study focuses on the difference in relationships among some critical variables between two emerging economies with similar cultural indices. Design/methodology/approach: Survey questionnaire was used to collect responses from salespeople in two countries. Correlation analysis and structural equation modeling were used to provide support for the stated hypotheses. Publisher: Emerald Publishing Limited Copyright © 2021, Emerald Publishing LimitedenConflictCultureEmotionSalespeopleStressTrustTurnoverResource Types::text::journal::journal article