Jacinto-Cruz, MarcosMarcosJacinto-CruzRodríguez Aguilar, RománRománRodríguez AguilarMarmolejo Saucedo, José AntonioJosé AntonioMarmolejo Saucedo2022-10-242022-10-24202297830309324669783030932473https://scripta.up.edu.mx/handle/20.500.12552/181010.1007/978-3-030-93247-3_77Nowadays consumers are more informed about the characteristics of the products they are buying and the services they are using as well as their respective environmental impacts. The nondurable goods industry is the closest to consumers in everyday life, therefore awareness of the environmental impacts of these products has gained greater attention from consumers. In response to increased consumer demand for environmental attributes, the nondurable goods industry has begun to apply circular economy guidelines in its supply chain, in addition to complying with new environmental regulations in various countries. This research addresses a literature review to identify the key factors that allow the correct implementation of the circular economy approach in the non-durable goods industry. Among the main factors identified are the voice of the customer, the traceability and collection of empty containers, as well as and efficient international environmental regulation. © Springer NatureenCircular economyNon-durable goodsConsumer behaviorSustainabilityResource Types::text::conference output::conference proceedings::conference paper