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    Importancia estratégica de los activos intangibles en la Industria Hotelera.
    (Hospitalidad ESDAI, 2013)
    García de León, Salvador
    ;
    Campus Ciudad de México
    Resources and Capacities Based Theory currently stands out in the effort to achieve a greater understanding of the essence of the competitive advantage and determinant facts of such competitiveness. This paper presents an overview of the characteristics and management of a set of intangible assets that are considered relevant to the development of hotels under the perspective of the Theory of Resources and Capacities.
      3  266
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    El talento humano en los procesos de la empresa
    (Hospitalidad ESDAI, 2007)
    Jara Rivas, Gustavo
    ;
    Campus Ciudad de México
    Los procesos de la empresa pueden servir para impulsar el talento humano, lo que derivará en una cultura del servicio que es vital para el desarrollo y competitividad de la organización. Para alcanzar esta meta, deben mejorarse los procesos y, sobre todo, dirigir a la empresa bajo este enfoque; una forma de lograrlo se analiza en el presente artículo.
      1  94
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    Cultura organizacional e identidad
    (Hospitalidad ESDAI, 2006)
    Chabaud Pous, Guadalupe
    ;
    Campus Ciudad de México
    Seeking for a preference or satisfying a need could be key reasons joining an organization. In both cases, workers look forward to obtain an economic retribution, that will allow them to sustain themselves and to sustain their families. All employees are expected to be loyal and productive in order to contribute to this economic goal. Defining the organizational culture: mission, values and principles will contribute to obtain objective's unity an provide workers with a performance referent framework that will help to develop an identity and loyal sense. Nevertheless, specialists have demonstrated that in many cases the ideal framework travels separately from reality. This situation do not contributes to develop a sense of identity with the organization and creates negative (conscious or unconscious) relations instead. The purpose of writing this essay, besides giving a basic definition of the elements that constitute the organizational culture, is to demonstrate that the development of the sense of identity and the productivity process in a worker is not as automatic or as spontaneous as we use to believe: the exchange of work for salary or salary for work is not enough to achieve them. We will show the reader how the interaction process with the organizational culture could be a conjunctive one or a disjunctive one. Some useful and objective parameters will be given to facilitate readers to measure the identity grade and ownership sense they have with the organization they currently work for.
      37  169