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Strategic orientation and innovation culture: catalysts for success in the dynamic Turkish IT industry
(Emerald, 2025-04-23)
Afshar Jahanshahi, Asghar
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Sonmez Cakir, Fatma
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Adiguzel, Zafer
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Karaaslan, Nimet
Purpose: This study investigated the intricate relationships among strategic orientation, innovation culture, market turbulence, firm performance and innovation performance within information technology (IT) companies. This study aims to unravel insights that can guide the creation of an environment fostering innovation, facilitating adaptation to market changes and enhancing overall firm and innovation performance. Design/methodology/approach: IT expert-level employees in Istanbul-based IT companies participated in this research. A random sampling method was used, with 780 emails sent, yielding a 65% response rate from 508 participants. Utilizing the SmartPLS program for analysis, the questionnaire focused on “necessary” category questions, ensuring comprehensive responses. Findings: The study emphasizes the importance of prioritizing strategic orientation and innovation culture, especially in sectors characterized by intense competition and innovation, and emphasizes the need to pay attention to market turbulence to achieve a strategic advantage. Research limitations/implications: While insightful, this study acknowledges certain limitations, including its focus on IT companies in Istanbul. Consequently, the evaluation of analysis results should consider the sample size and the geographical constraint of data collection to maintain a nuanced understanding. Practical implications: The analysis outcomes provide valuable guidance for IT companies, offering insights into developing an innovation culture, navigating market volatility and understanding how strategic orientation enhances performance. This research empowers IT companies to make informed decisions for sustained success. Originality/value: This research introduces a distinctive approach to assessing the impacts of innovation culture, market turbulence and strategic orientation. By shedding light on how innovation culture and strategic direction can adapt, it offers a perspective on the influence of market turbulence on IT companies. ©The authors ©Emerald.
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Economic Impacts and Financial Strategies of Turkish Logistics Companies During the COVID-19 Crisis
(Institute of Electrical and Electronics Engineers, 2024)
Afshar Jahanshahi, Asghar
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Sonmez Cakir, Fatma
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Kalaycioglu, Ozan
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Adiguzel, Zafer
Logistics companies played a vital role in the supply and distribution of products in a timely and effective manner during the COVID-19 pandemic. The research sought to know how financial authorities in these companies managed the financial process and how they approached resolving issues due to the economic and financial problems experienced during the COVID-19 pandemic. Using data from 30 experts from the accounting-finance departments of logistics companies, we found that the COVID-19 pandemic caused a decrease in revenues of the logistics companies in Turkey and increased demands for loan payments before their maturity date. According to this study, the most important factors affecting logistics companies during this health crisis were unpredictable changes in exchange rates, currency depreciation (Turkish lira), and increased rental fees. Through this research, we learned how the economic and financial problems experienced by logistics companies were managed by financial experts during the COVID-19 pandemic. ©IEEE
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