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Author: search.filters.author.García de León Campero, SalvadorSubject: search.filters.subject.Administración hotelera

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    Item type:Publication,
    Las tecnologías de la información y la comunicación como fuente de creación de valor en el sector hotelero.
    (Hospitalidad ESDAI, 2009)
    García de León Campero, Salvador
    ;
    Campus Ciudad de México
    One of the most relevant characteristics of entrepreneurial activity in the present XXI century is that it is highly conditioned by internationalization and by the role played by new information and communication technologies; they have enabled corporations not only to operate with grater speed and efficiency, but have also opened doors to new business models and ways of competing which were unthinkable before. Hotel management is one of the business sectors which have largely benefited from such technology, this can be seen in the radical changes that are taking place in the way the hotel industry promotes, reserves and sells its product. Mexico has roughly 15,000 establishments, and over 580,000 rooms which account for nearly 15 % of the gross national tourism product. The main goal of this article is to describe the characteristics and highlight the role played by the new Information and Communication technologies in the pursuit of entrepreneurial success in Hotel Industry. Even though there is no consensus as to the magnitude of the benefits derived from adopting these technologies, what does seem to be clear is the need of maintaining a correct alignment with business strategies so as to generate a source of value creation and competitive advantages.
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    El capital intelectual y la competitividad empresarial
    (Hospitalidad ESDAI, 2007)
    García de León Campero, Salvador
    ;
    Campus Ciudad de México
    When the term "intellectual capital" is used it frequently refers to a collection of intangible strategic aspects, which even if they without doubt contribute in generating business value, they nevertheless never appear in the financial statements. However, since intellectual capital is more and more considered as a key aspect in creating competitive sustainable and long term advantage, its efficient administration in companies and its study in the academic world have become increasingly relevant from the business management point of view. This article presents a general vision of the framework in which intellectual capital is inserted, its integrating elements with examples in hotel management in its different phases.
      18  158