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Author: search.filters.author.García de León Campero, SalvadorSubject: search.filters.subject.Administración industrial

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    Item type:Publication,
    El proceso emprendedor y la creación y desarrollo de micros y pequeñas empresas viables
    (Hospitalidad ESDAI, 2014)
    García de León Campero, Salvador
    ;
    Campus Ciudad de México
    The main objective of this paper is to present an overview of the entrepreneurial process considered as one of the approaches that allows a comprehensive and rigorous approach to creating micro and small enterprises as well as their initial development in order to increase their chances of success and lessen the chances of premature failures. It also highlights the importance not only of conceiving the preparation of a plan but also its evolutionary process in which as it advances it will gradually be transformed from a fuzzy idea to a company in operation with the possibility of consolidation.
      12  549
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    El capital intelectual y la competitividad empresarial
    (Hospitalidad ESDAI, 2007)
    García de León Campero, Salvador
    ;
    Campus Ciudad de México
    When the term "intellectual capital" is used it frequently refers to a collection of intangible strategic aspects, which even if they without doubt contribute in generating business value, they nevertheless never appear in the financial statements. However, since intellectual capital is more and more considered as a key aspect in creating competitive sustainable and long term advantage, its efficient administration in companies and its study in the academic world have become increasingly relevant from the business management point of view. This article presents a general vision of the framework in which intellectual capital is inserted, its integrating elements with examples in hotel management in its different phases.
      18  158