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Management of scientific and ancestral knowledge: a decision-making model in mezcal industry in Mexico
(Frontiers Media SA, 2025)
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Leyva-Hernández, Sandra Nelly
Introduction: Knowledge management is essential to ensure the sustainability of rural communities and small producers since it generates value for innovation, productivity, and competitiveness. The aim of this study is to identify relevant factors for adequate decision-making in managing knowledge in the Mexican mezcal industry and its impact on developing rural communities and small producers - mezcaleros. For this purpose, a decision-making model for managing scientific and ancestral knowledge is created to support links with universities, research centers, and rural communities to accelerate innovation and competitiveness in this sector. Methods: The analysis methods were carried out through decision-making, machine-learning techniques, and fuzzy logic. Results: The Bayesian Network model suggests that the preceding variables to optimize the Mezcaleros Knowledge Management are the Mezcaleros Indigenous community, the Denomination of Origin, Scientific and Ancestral Knowledge, Waste Management and Use, and Jima. Discussion: This knowledge management model aims to guide small producers to be more productive and competitive through the support of a facilitator. ©The authors ©Frontiers in Artificial Intelligence ©Frontiers Media SA.
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Knowledge and innovation management model in the mezcal industry in Mexico
(Elsevier, 2025)
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Leyva-Hernández, Sandra Nelly
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This research aims to study and analyze knowledge management in the mezcal sector in Mexico and its impact on the development of rural communities through Bayesian-networks with machine learning techniques. A model is made in which the critical factors that impact is identified and quantified to optimally manage the knowledge that generates value and translates into innovation and competitive advantages. The results show that the most relevant factors to adequate knowledge and innovation management are commercialization and marketing capacity, value system model, ancient knowledge, strategic business model, process management, competencies, Business structure model, Facilitators governments, universities, mezcaleros, and indigenous communities. ©The authors ©Elsevier Ltd.
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Country-Level Environmental Performance: Investment, Education, and Research and Development
(MDPI, 2024)
Leyva-Hernández, Sandra Nelly
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Background: Environmental deterioration has increased in recent years and is a worldwide concern. This study aims to analyze the influence of the resources and capacities of countries on their environmental performance. (2) Methods: A cross-sectional study using secondary data was carried out quantitatively. A linear regression analysis was carried out to determine significant factors in countries’ environmental performances. (3) Results: Education innovation and investment were associated with environmental performance; however, investment in a country did not affect the country’s performance. (4) ©MDPI
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COVID-19, social identity, and socially responsible food consumption between generations
(2023)
Leyva-Hernández, Sandra Nelly
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Introduction: The objective of the research was to analyze the effect of COVID-19 with the predictors of the health belief model (perceived severity, perceived benefits, and cue to action) on the social identity of the consumer and the social identity of the socially responsible food consumption among four generation groups of adults based on the stimulus-organism-response model. Methods: The study had a quantitative approach explanatory design and a cross-sectional temporal dimension. A total of 834 questionnaires were collected from adults in the metropolitan area of Mexico City, and the data were analyzed through partial least squares structural equation modeling. Results: The results indicated that perceived severity, perceived benefits, and cue to action positively and significantly influenced social identity, and this positively and significantly influenced socially responsible consumption. In addition, identity was found to be a variable that had a total mediation effect between perceived severity and socially responsible consumption, perceived benefits and socially responsible consumption, and cue to action and socially responsible consumption. While the perceived barriers only had a direct effect on socially responsible consumption. Likewise, a difference was found between generation X and Y, generation Z and X, and generation Y and X in the relationship between cue to action, belonging to a social network group, and social identity. Discussion: In this sense, these results allow us to consider that when environmental stimuli (predictors of the health belief model) affect the organism (social identity), it will respond with socially responsible food consumption. This type of consumption is explained through social identity and is modified according to the age of the consumers due to the effects of social networks. Copyright © 2023 Leyva-Hernández, Terán-Bustamante and Martínez-Velasco.
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