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Author: search.filters.author.Marmolejo-Saucedo, José AntonioSubject: search.filters.subject.Data analysis

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    Item type:Publication,
    Sales predictive analysis for improving supply chain drug sample
    (Elsevier BV, 2025)
    Téllez-Ballesteros, Susana Casy
    ;
    Torres-Mendoza, Ricardo
    ;
    Marmolejo-Saucedo, José Antonio
    ;
    Rodríguez Aguilar, Román  
    The delivery of drug samples allows increasing sales of pharmaceutical products [6]. However, we discovered some problems that can be improved in the supply chain that delivers drug samples (used for the treatment of excess glucose). Databases were integrated; then we apply data extraction and transformation; and finally we apply multiple regression analysis to explain drug sales. The first analysis evaluates the integration of regional data and the second analysis refers to data dis-aggregated by region. We identify the region with the greatest impact on sales and the impact of the delivery of drug samples in the Mexican market. ©The authors ©Elsevier ©Procedia Computer Science.