Markets, traditional space of societies of consumption, have given rise to consumers who only go to markets to see what they can buy. These kinds of individuals become sheep in the hands of merchants. They are the potential consumers--not only of plastic in all its multiple versions, but also of ideas--in the «market of ideas», in the «political market» or in the «street market of culture». In all cases, it is about sub-products which sell the «facade» to clients who arrive with «empty bags»: the «open minded», indiscriminately open to the perception of their senses. The cause of such a panorama is found, principally, in the exile of reflection of human, personal and social life.
