Mexican cuisine is recognized as one of the richest and most varied in the world, and thanks to its techniques, ingredients and eclectic capacity, it has managed to become part of not only of Mexican tables, but has also generated great interest worldwide. Thanks to these characteristics, and the boom of gastronomic tourism, it has become a tool for generating economic, social and cultural movements, aiding Mexico's development. For this reason, products that generate interest for their traditional and historical value are being promoted. Such is the case of the promotion and dissemination of the cactus drink PULQUE, which in itself has been over time a representative of Mexican history, culture, identity and economy.
