CRIS

Permanent URI for this communityhttps://scripta.up.edu.mx/handle/20.500.12552/1

Browse

Settings

Has files: NoSubject: search.filters.subject.Confianza

Search Results

Now showing 1 - 2 of 2
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    El hogar como el origen radical de la identidad personal y social
    (2022)
    Hurtado, Rafael  
    El presente escrito reflexiona sobre la relevancia originaria del hogar familiar en la constricción de la identidad personal todo ser humano. Para ello, se exalta en primer lugar la relevancia de la presencia del “otro” frente a quien comenzamos a construir nuestra personalidad. Posteriormente, se exalta el vínculo que se establece de modo natural entre el hogar y la ciudad, entre el individuo y la comunidad, cuyos principios de funcionamientos quedan fincados en la noción de “bien común”, tanto físico como metafísico. Finalmente, se exponen las tres funciones principales de todo hogar familiar que promueven su buen funcionamiento (a saber, bienestar, educación, intimidad) y por ende la excelencia a nivel comunitario, social y cultural.
      9
  • Loading...
    Thumbnail Image
    Some of the metrics are blocked by your 
    consent settings
    Item type:Publication,
    Efectos de la autoidentificación feminista en la estrategia de femvertising en México
    (Facultad de Comunicaciones UC, 2024)
    Martínez-Aguirre, Atziri
    ;
    Cavazos-Arroyo, Judith
    ;
    Carrillo-Durán, María Victoria
    ;
    Castillo Villar, Fernando Rey  
    In recent years, advertising that communicates women ́s empowerment and aims to eliminate gender stereotypes (femvertising) has become more important for several companies to target and appeal to female audiences. This purpose of study is twofold: first, to analyze the impact of feminist self-identification on the trust and congruence of the femvertising brand. Second, to examine the impact of trust and congruence in femvertising on attitudes toward femvertising and its subsequent impact on brand purchase intent. A quantitative, explanatory, cross-sectional study was conducted among 401 female Millenial consumers of a bottled water brand that engages in femvertising as part of its promotional communication. Structural equation analysis results show that feminist self-identification negatively affects brand trust and perceived congruence of femvertising advertising. However, brand trust and perceived congruence have a positive impact on attitudes towards femvertising, which in turn has a positive impact on purchase intention. More research still needed in the field of femvertising to develop more effective communication strategies for this target group
    Scopus© Citations 1  40  1