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    Item type:Publication,
    Innovating Talent Management: Communication Strategies for Engaging Generation Z in Digital Era Organizations
    (Springer Nature Switzerland, 2025)
    Sosa Cabiedes, Laura
    ;
    López Aguirre, José Luis  
    ;
    López Arce, Selena
    Framed within the broader landscape of digital transformation and innovation in organizations, this chapter examines one of the major challenges in the business sector: the transformation of traditional methods for attracting and retaining skilled talent. In Mexico, public and private organizations alike are urged to revamp their recruitment processes and the integration of recent graduates from prestigious universities. To address this issue and meet the employment needs of this new generation of university-educated youth, who desire more than just a competitive salary, a series of strategic communication recommendations are offered. These recommendations are specifically designed for Generation Z, who are on the verge of entering the job market. Notably, these suggestions, based on thorough empirical research and aimed primarily at human resources and capital departments, propose an innovative communication strategy that highlights the management of multimedia content on social networks. ©The authors ©Springer.