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    Colibrí Mission : How to boost the Mexican space industry by involving the general public into the development of a space program
    (International Astronautical Federation, IAF, 2020)
    Rodriguez Martinez, Daniela
    ;
    Robles, Sonia
    Colibrí Mission is one of the first space missions developed by undergraduate students in Mexico, which seeks to make significant contributions to the development of a national space industry. It is designing and building a nanosatellite dedicated to scientific research on Earth's Lower Atmosphere. In a country with a nascent space industry, it is important not only to manage and attract talented individuals capable of conducting scientific and technical research, but also to serve key audiences that can contribute to the Mission's fundraising objectives and promote scientific and technological knowledge among Mexican society, in particular its youth. With limited access to government space funding, these outreach programs sustain important sponsor-seeking efforts to bring the Mission to life. This paper presents an example of the implementation of transmedia in a space program's communication strategy. The two main objectives -public outreach and fundraising- were achieved by generating brand awareness and managing key specific stakeholders. Adapting a public relations model and utilizing the methodology proposed by Colin Eden and Fran Ackermann (2010) to map stakeholders, Colibrí Mission's strategy seeks to influence key stakeholders to better suit the Mission's needs and transmit the experience of what it means to belong to a Mexican space mission. The implementation of the transmedia strategy resulted in: influencing key stakeholders by increasing their interest to help the team as two context setters moved to key player positions; gaining sponsors and allies that previously did not exist; and an increase in public outreach, brand recognition and followers on social media platforms. © 2020 by DLR-SART.
      20  2
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    Imaginative communication and community: the phenomenological-enactive approach to the co-constitution of public phenomena
    (2021-12-05)
    ;
    An ever-evolving phenomenological-enactive perspective can expand our reflection on the entanglement between enactive subjects and their living ecologies. This article applies certain classical phenomenological projects and their enactive extension to public phenomena (objects, spaces, events, etc.). As an instance of the embodied cognition discourse, this research also aims to thematize the enactive, affective, and intersubjective aspects of the relation to the (urban) Lebenswelt. This may help in understanding both the potential of the phenomenological-enactive methodology and the processes of an embodied intersubjective co-constitution of a public ethos. Theoretical ideas presented in the article are illustrated with reflections on some concrete public phenomena.
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    The debate surrounding GM crops in South America and its coverage in the newspapers Clarín and Folha de S. Paulo from 2016–2018
    (2020)
    The cultivation and consumption of transgenic foods is a subject of global debate. Given that Argentina and Brazil are the world’s largest producers of genetically modified crops after the United States, this article aims to explore the international controversy surrounding GM crops and its coverage in leading newspapers in these two countries. It aims to verify whether the press exercised its social function as an independent observer or if other interests influenced its coverage. For this, it includes a deductive content analysis of Clarín and Folha de São Paulo’s coverage of GM crops from 2016 to 2018. It concludes that Clarín’s coverage was more clearly pro-transgenic than that of Folha de São Paulo, which could be attributed to greater presence of pro-transgenic sources at Clarín, in addition to historical and economic factors that could have influenced the way these newspapers covered transgenic topics. © 2020 Associacao Brasileira de Pesquisadores de Jornalismo. All rights reserved.
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