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Language: search.filters.language.EnglishSubject: search.filters.subject.Emerging countries

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    Causation processes and innovation strategy in small- and medium-sized firms in emerging countries: The moderating role of founder-CEOs' human capital
    (Elsevier, 2025)
    Liu, Gordon
    ;
    Zhang, Stephen X.
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    Ko, Wai Wai
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    Afshar Jahanshahi, Asghar
    ;
    Chen, Yantai
    In the dynamic and resource-constrained environment of emerging countries, small- and medium-sized enterprises (SMEs) face unique challenges in pursuing innovation strategy. This study addresses a critical gap in understanding how founder-CEOs' causation processes interact with human capital to shape SMEs' innovation strategy. While previous research has separately explored the impact of causation processes on innovation and the influence of founder-CEOs' managerial experience, these streams remain disconnected. Drawing on human capital theory, we investigate how adopting causation processes affects innovation strategy in emerging country SMEs, focusing on the moderating role of founder-CEOs' human capital. Our primary analysis utilises two waves of multi-informant survey data from 103 Indian SMEs. Results reveal that founder-CEOs' specific human capital moderates the relationship between causation processes and innovation strategy. This moderating effect strengthens with rich marketing experience but weakens with extensive technological experience. We supplement our findings with qualitative insights from interviews with 14 Indian and 19 Chinese SME founder-CEOs. This additional analysis provides further context and validates the applicability of our results. Our research contributes to a nuanced understanding of SME innovation dynamics in emerging countries and offers valuable implications for both theory and practice in fostering innovation-driven growth in this vital economic context. ©The authors ©Elsevier.
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    Empowering Nanostores for Competitiveness and Sustainable Communities in Emerging Countries: A Generative Artificial Intelligence Strategy Ideation Process
    (MDPI, 2024)
    Salinas-Navarro, David Ernesto  
    ;
    Vilalta-Perdomo, Eliseo
    ;
    Michel-Villarreal, Rosario
    This exploratory study investigates Generative Artificial Intelligence’s (GenAI) use in strategy ideation for nanostores—i.e., small independent grocery retailers—to enhance their competitiveness while contributing to community sustainability. Nanostores, particularly in emerging countries, face intense competition and rapidly changing trends. These stores adopt various strategies by leveraging their proximity to consumers in neighbourhoods, resulting in different business configurations. While the existing literature highlights the broader nanostores’ functions, there is limited research on how they may develop comprehensive strategies to face their challenges. By employing a thing ethnography methodology, this work proposes GenAI thing interviewing—i.e., with ChatGPT 3.5 and Microsoft Copilot—through incremental prompting to explore potential strategy ideation and practices. Key findings suggest GenAI conversations can aid shopkeepers in strategy ideation through human-like written language, aligning with small business dynamics and structures. This proposition results in a GenAI ideation framework for strategy generation and definition. Moreover, this technology can enhance nanostore competitiveness and sustainability impact by enacting improved strategy practices in stakeholder engagements. Accordingly, this work’s main contribution underscores a GenAI-enabled conversational approach to facilitate nanostores’ strategy ideation and embedding in everyday business operations. Future work must address the limitations and further investigate GenAI’s influence on human understanding and technological creation, strategy ideation, adoption, and usability in nanostores. ©The authors ©MDPI
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