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Item type:Publication, La universidad : entre el saber y la dignificación del trabajo profesional ante los retos del mercado(Universidad Panamericana, Escuela de Pedagogía, 2021-06-03) ;Flores Rabasa, MarianaUniversidad Panamericana. Campus Ciudad de México. Escuela de PedagogíaThe university is a type of institution that, in its interaction with other social organiza-tions, makes up civil society. As an institution, it has its own objective, namely, the generation and transmission of knowledge in an educational context, which allows it to be distinguished from other social agents. As social, it must place its vocation in relation and contrast with the purpose of other social action units, among which the market stands out. The objective of the present paper is to analyze the challenges faced by the vocation of the university in the face of the increasingly demanding needs of the market that have been surreptitiously or openly introduced under a new paradigm of capital generation named «knowledge society», as well as a creative solution to face them through de dignity of professional work.23 84
