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    Item type:Publication,
    Brazil’s National Power Evolution and Geostructural Positioning
    (Springer Nature Singapore, 2025)
    Ruvalcaba, Daniel Morales
    ;
    Apango Partida, Mónica
    This chapter examines Brazil’s national power’s evolution and geostructural positioning in the international system since the end of the Cold War. From a methodological perspective, a theoretical approach is adopted, conceptualising national-international power as a multidimensional, dynamic, and recursive combination of capacities. The analysis is based on the use of the World Power Index (WPI), a quantitative tool that allows for the measurement and comparison of Brazil’s power over time, providing an empirical basis for understanding its trajectory. Within this framework, the material, semimaterial, and immaterial capacities that have defined the configuration of its national power are assessed. The chapter is organised into four main sections. The first provides a historical review of Brazil’s national power, contextualising its position as a semiperipheral country in the global system. The second analyses the evolution of Brazilian power since the end of the Cold War, identifying a cycle characterised by short phases of rise and decline (1990–2002), a prolonged phase of emerging consolidation (2003–2011), and, subsequently, a sustained period of decline that began in 2012 and started to reverse from 2021 onward. The third section presents a diachronic analysis of Brazil’s material, semimaterial, and immaterial capacities. Finally, the fourth section examines its geostructural positioning at both regional and global levels, exploring its main roles as a regional power with global aspirations. The academic importance of this chapter lies in its innovative analysis of Brazil’s national power, which combines a historical and quantitative approach with a comprehensive perspective on power. This approach enables an understanding of how Brazil has balanced its regional leadership with its insertion into the international system while transiting cycles of rise and decline in its national power.
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    Item type:Publication,
    Soft Power and Public Diplomacy: The Case of the European Union in Brazil
    (Figueroa Press, 2018)
    This research starts from the hypothesis that public diplomacy helps the European Union (EU) strengthen its soft power. Given the significance of Brazil as a strategic partner in Latin America, it is therefore important to identify and analyze the ways in which the EU has developed its public diplomacy with this country. With the aim of contributing to the analysis of the EU’s international activities from the perspective of public diplomacy, the following questions will be answered: Which public diplomacy activities does the EU practice in Brazil? Which challenges and opportunities does the EU face in the application of soft power? This article firstly develops a theoretical framework on the EU’s soft power resources. Secondly, a contextual framework is presented regarding the EU’s relations with Latin America, Mercosur, and Brazil in the last three years (2011-2013), which coincide with the start of the supranational and official EU diplomatic service: the European External Action Service (EEAS). Finally, there follows the identification and analysis of EU public diplomacy activities in Brazil. This research draws upon existing academic publications, official EU documents and websites, and interviews with personnel from the EEAS (in Brussels and Brasilia) and DG Development and Cooperation (DG DEVCO). ©The author ©Figueroa Press. .