López-Fernández, Andreé Marie
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Preferred name
López-Fernández, Andreé Marie
Official Name
López Fernández, Andreé Marie
Alternative Name
alopezf
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ORCID
Scopus Author ID
57008863200
Researcher ID
DEJ-8012-2022

Research Output
Now showing 1 - 10 of 21
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Business Leadership and Market Competitiveness

2019 , López-Fernández, Andreé Marie

Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization’s status quo and desired outcomes. As such, there is a need for organizational leaders to re-examine current practices. This book provides insight into business dynamics and the internal and external factors that, when strategically aligned, provide satisfaction, added value, and enhanced performance. ©2018 Palgrave Macmillan.

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“Check your cognitive dissonance at the door”: corporate social responsibility driving Anti-Ism policies for inclusive growth

2022 , López-Fernández, Andreé Marie

Organizations that align corporate social responsibility (CSR) with their corporate philosophy and governance achieve business and social growth and development by maintaining a successful stakeholder relationship. However, too many demonstrate cognitive dissonance in relation to their CSR engagement; that is, they state to be socially responsible yet participate in unethical and questionable practices. Isms are the clearest form of firms’ cognitive dissonance; the question is how can firms achieve inclusive growth while tolerating and/or enabling isms? The objective of this conceptual study is to understand the effects of cognitive dissonance related to CSR engagement on the lack of social and business growth and development. The study contributes to existing literature related to corporate social responsibility and business ethics and understanding of how firms can achieve inclusive growth by tackling CSR-related cognitive dissonance. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Consumer Paradox: A Manifestation of Self-Concept in Activism in Response to Supply Chain Practices

2022 , López-Fernández, Andreé Marie

The effects of unethical and non-socially responsible organizational practices across supply chains have been hyper-normalized. For instance, the involvement of the private sector in modern day slavery, however alarming and unacceptable, is commonplace. Interestingly, consumers hold significant power to drive change. The question is, does consumer self-concept relate to consumer activism, and why is some consumers’ awareness of unethical practices insufficient to sway their purchase decision-making? A set of propositions were framed, and conceptual model was developed to analyze the relation among self-concept, consumer types as to social responsibility, and organizational practices across supply chains. The study contributes to the understanding of consumer behavior, particularly activism and conformism, regarding firm’s ethical behavior, social responsibility, and sustainability for purchase decision-making. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Corporate social responsibility and corporate governance : analysis across industries in Mexico

2018 , López-Fernández, Andreé Marie

Corporate Social Responsibility (CSR) and corporate governance are two distinct concepts that may seem to be isolated in practice. However, there are many parallels to the extent that the latter may define the engagement of the former. As such, it may be argued that corporate governance is essential to the implementation of CSR. Thus, a question arises, are firms' governance policies conducive to the engagement in corporate social responsibility? This study aims to evaluate the dynamics between corporate social responsibility and corporate governance of multinational firms operating in Mexico. Findings indicate that the practice of disclosing corporate social responsibility is more common than the transparent communication of corporate governance; however, the compliance with corporate governance is consistent with that of corporate social responsibility within the analysed firms. © 2018 by IGI Global. All rights reserved.

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Stakeholder Perceptions and Word-of-Mouth on CSR Dynamics

2021 , López-Fernández, Andreé Marie , Burgos Silva, Zamira

Corporate social responsibility is a strategy by which firms address social issues whilst tending to their profit enhancing objectives. However, is a socially responsible firm fulfilling its objectives if current and potential stakeholders perceive it to be unethical, engaging in poor and questionable practices? The article analyzes Big Data retrieved from Twitter related to five firms that have stated to be socially responsible but have yet to obtain stakeholders' legitimacy granted by the engagement in corporate social responsibility. The article contributes to the understanding and effects of firm dynamics in corporate social responsibility or lack thereof, on social networking sites by means of Big Data analysis.

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Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior

2020 , López-Fernández, Andreé Marie

Millennial consumers have been associated with a preference for environmental, socially responsible, and high-tech products; they have also been known to be quick spenders tending to hedonistic consumption; however, there is not much consensus on the generation’s behavior. The question is, are Millennial consumers more prone to price sensitivity or ethical consumption of utilitarian products? The main objective of the empirical study was to explore Millennial utilitarian consumer behavior in reference to their degree of price sensitivity and ethical consumption, and preference to purchase from a firm engaged in corporate social responsibility (CSR). In order to do so, two models were developed, each focused on a different utilitarian product, to analyze Millennial consumer behavior regarding price sensitivity and ethical consumption. Results show that Millennial consumers are less price sensitive in regards to product attribute, and favor ethical consumption over price when CSR engagement is revealed.

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Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance

2020-11-01 , López-Fernández, Andreé Marie

The main objective of the study is to assess current settings of business analytics around the world in relation to social responsibility. The specific objectives include to analyze the ethical ramifications and norms applicable to business analytics; and, to propose a model that puts forth standards of practice congruent with both business strategic objectives and corporate social responsibility, to ensure effective stakeholder engagement and firm performance. To do so, a series of propositions and a conceptual model to illustrate the proposed association of constructs and variables is presented, as well as a discussion on the managerial implications of such association.

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University–Industry Collaboration: A Sustainable Technology Transfer Model

2021 , Terán-Bustamante, Antonia , Martínez Velasco, Antonieta Teodora , López-Fernández, Andreé Marie

Faced with the pandemic caused by COVID-19, universities worldwide are giving a powerful response to support their communities. One way to provide support is via the collaboration between universities and industries, allowing the co-creation of knowledge that leads to innovation. Historically, universities, as knowledge-intensive organizations (KIOs), have produced knowledge through research. At present, its important contribution to countries’ economy is widely recognized through the development of new knowledge and technical know-how. Universities are a source of innovation for firms, which ultimately translates into social welfare improvements. The objective of this research is to analyze the university–firm linkage. The methodological strategy is carried out using Bayesian networks through a model where the main elements of university–industry linking, which impact competitiveness and innovation, are identified and quantified. The technology transfer model shows that the most crucial processes are Technology Strategy, Value Proposal, Knowledge Management, Control and Monitoring, Innovation Management, Needs Detection, Knowledge Creation, New Products and Services, and Absorption Capacity. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.

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Internal corporate social responsibility and leadership effects on voice management and organisational performance: analysis of collaborator perceptions across organisations in Mexico

2019 , López-Fernández, Andreé Marie

Corporate social responsibility (CSR) has been studied and analysed from multiple perspectives, such as social and economic, and internal and external viewpoints; and increasingly implemented in organisations worldwide, notwithstanding line of business and/or size. Internal corporate social responsibility (iCSR) focuses exclusively on collaborator complexities, including collaborator voice and voice management. Leadership is perhaps the primary source of iCSR principles and practices, or those responsible for internal engagement; they are also in charge of promoting, encouraging and managing collaborator voice; yet, do leadership's traits determine practices regarding collaborator voice encouragement, as well as the latter's influence on organisational performance? This collaborator-centric study describes the relationship between leadership, iCSR, and collaborator voice, as well as collaborator perceptions, across five different types/sizes of socially responsible organisations. © 2019 Inderscience Enterprises Ltd.

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Persuasion and Dissuasion via Social Networking Sites: The Influence of Word-of-Mouth on Consumer Activism

2018 , López-Fernández, Andreé Marie

Social media has changed firms’ approach to business dynamics and consumer behavior. Consumer perception of products, services, brands, and firms are continuously being influenced by a bombardment of data and information being shared via social networking sites (SNSs). Consumer behavior is potentially swayed by the content and tone of the word-of-mouth occurring via social media; in fact, brand loyalty can be effectually persuaded, whilst consumption can be dissuaded. That said, could such ongoing communication influence consumer behavior towards the engagement of consumer activism? It is clear that SNSs are an exceedingly powerful channel of information that users as well as current and potential consumers have grown to trust. Further, they have gradually become a preferred source for information. Therefore, the objective of this study is to analyze the influence of social media word-of-mouth on persuasion and dissuasion of consumer behavior regarding firms’ business dynamics. © 2023 Springer Nature

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