López-Fernández, Andreé Marie
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Preferred name
López-Fernández, Andreé Marie
Official Name
López Fernández, Andreé Marie
Alternative Name
alopezf
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ORCID
Scopus Author ID
57008863200
Researcher ID
DEJ-8012-2022

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Consumer Paradox: A Manifestation of Self-Concept in Activism in Response to Supply Chain Practices

2022 , López-Fernández, Andreé Marie

The effects of unethical and non-socially responsible organizational practices across supply chains have been hyper-normalized. For instance, the involvement of the private sector in modern day slavery, however alarming and unacceptable, is commonplace. Interestingly, consumers hold significant power to drive change. The question is, does consumer self-concept relate to consumer activism, and why is some consumers’ awareness of unethical practices insufficient to sway their purchase decision-making? A set of propositions were framed, and conceptual model was developed to analyze the relation among self-concept, consumer types as to social responsibility, and organizational practices across supply chains. The study contributes to the understanding of consumer behavior, particularly activism and conformism, regarding firm’s ethical behavior, social responsibility, and sustainability for purchase decision-making. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Analysis of Medical Tourism and the Effect of Using Digital Tools to Profile Travelers in Mexico

2021 , López-Fernández, Andreé Marie , Arrioja Castrejón, Edmundo

The increase of internet services and the availability of new cutting-edge technology, as well as the use of mobile apps and devices, set a major challenge for medical tourism service providers. E-commerce sites and social networks are an important source for consumers’ awareness and knowledge regarding the medical tourism business model in México which has grown at accelerated rates in recent years; therefore their use should be enhanced by formalizing this activity, and creating integrated commercial strategies. Word‐of‐mouth and the Internet are consumers’ preferred sources of information for medical tourism, where trust is elemental for the perception of quality online information. The use of social networks as a means of reference and information based on other users’ experiences and recommendations, as well as the use of mobile applications, have contributed to making electronic commerce increasingly profitable for companies that incorporate them in their business model. This research analyzes the preferences of consumption of medical tourism services in Mexico to determine the effect of formalizing the offer of services with the help of a digital platform on the consumers’ experiences. The study seeks to determine, through the integration of different cluster methodologies, which are the profiles of medical tourism travelers to better predict their consumption habits and channel the various options available through the use of digital tools and social networks to promote the most attractive alternatives for consumers’ benefit, which translates into higher sales impacting the entire value chain of this sector. © 2021, ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering.

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