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Finally Back to Campus? Motivations for Facemask Adoption in the Higher Education Sector

2022 , Morganti, Paolo Riccardo , Terán-Bustamante, Antonia , Murillo Othón, Enrique Martín

The COVID-19 pandemic caused an unprecedented crisis in the higher education sector through campuses closing worldwide. To contain the disease, authorities required their citizens to wear facemasks in public spaces. As universities return to in-person instruction, they will probably require all students to wear facemasks while on-campus. This study examined antecedents of voluntary adoption of facemasks through a survey of students enrolled in Mexico City universities in the Fall of 2020. It was hypothesized that Social Value Orientation (SVO) and Trust would be positively related to facemask adoption. Findings revealed that among students, wearing a facemask reflects distinct conducts depending on the social context. Regression results show that SVO and Trust significantly predict facemask use but only in some contexts, giving partial support to hypotheses. A key implication is that public health communications should avoid general messages recommending facemasks, and craft more nuanced appeals targeting specific social contexts. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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University social responsibility (USR) and Its mission: the case of the Universidad Panamericana in Mexico

2020 , Terán-Bustamante, Antonia , Torres-Vargas, Arturo

At present, Higher Education Institutions around the world are developing and implementing university social responsibility(USR) as part of their strategy. They do so because they seek to assure the quality of higher education systems, as well as to positively impact their surrounding environment. This chapter aims to analyze the university’s role in the process of building social responsibility in line with efforts to adequately fulfill its three missions of teaching, research, and linking with society. The case study herein refers to the Universidad Panamericana (UP), a private university in Mexico with humanistic and Christian roots, which recently celebrated its 50th year. The analysis demonstrates the UP’s significant efforts to build a social responsibility system and its achievement of significant social impact through programs that support the community, healthcare, and people with disabilities. However, management of USR should be done at an institutional level and across the board. © 2020 Emerald Publishing Limited.

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La industria farmacéutica en México

2013 , Terán-Bustamante, Antonia , Solleiro, José Luis

En este capítulo se presenta la caracterización de la industria farmacéutica mexicana, con enfoque específico en la competitividad de la industria biofarmacéutica

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Business Model Innovation and Decision-Making for the Productive Sector in Times of Crisis

2022 , Terán-Bustamante, Antonia , Martínez Velasco, Antonieta Teodora

The pandemic caused by COVID-19 has affected all companies and their business models. For this reason, firms have needed to redesign these models, focusing on customer value proposition. The purpose of this research is to analyze Business Model Innovation (BMI) for decision-making. The methodological strategy is carried out through Bayesian networks. A model is made in which the main elements that make up a BMI are identified and quantified, which impact better decision-making to properly manage the proposal value for customers, technology, and achieve innovation. Evidence shows that the construction of BMI requires a model that mainly considers the relationships between variables such as knowledge architecture, implementation operation, change and evolution, and agile response. BMI will apply to organizations to the extent that it contemplates variables related to customer service and attention, as well as those related to innovation in organizations, attention, and those related to innovation in organizations. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Machine Learning Sustainable Competitiveness for Global Recovery

2022 , López-Fernández, Andreé Marie , Terán-Bustamante, Antonia , Martínez Velasco, Antonieta Teodora

The unexpected appearance and expansion of the pandemic caused by COVID-19 have shown that both developed and less developed countries need strategic, scientific-technological capacities and an innovation ecosystem to respond quickly to these challenges. The objective of this research is to analyze the potential correlation between competitiveness and sustainable development for a global recovery. To carry out the study, five global indexes were considered: competitiveness, sustainability, innovation, impunity, and human development which were analyzed with a mixed-method approach, quantitative and qualitative analysis. Organizational and government leaders are facing significant collateral effects of the health pandemic including economic recession and social development regression; therefore, the road to recovery requires they work toward sustainable development to reach desired competitiveness. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Critical Factors in the Participation of Women in Science, Technology, Engineering, and Mathematics -STEM- Disciplines in Mexico

2024-01-01 , Martínez Velasco, Antonieta Teodora , González, Fernando José Menéndez , De la Torre Díaz, Lorena , Terán-Bustamante, Antonia

Currently, women participate in STEM areas, still with a very marked gender gap. Taking this as a reference, in this work, an investigation has been carried out based on questionnaires applied to students of STEM careers. The information obtained was analyzed using multi-criteria decision methods. In particular, the Order of Preference by Similarity to the Ideal Solution (TOPSIS) method was applied to determine the most favorable conditions for women to study a STEM career. Through this analysis, this research has found that women's choice of a STEM career is strongly influenced firstly by the father's profession, secondly by the mother's profession, and also has a positive impact on the discrimination to which the person has been subjected, self-motivation. And self-esteem. These results indicate that it is necessary to influence the early educational stages to provide support from the family and school environment to women so that they develop their skills around STEM careers. In future work, the data obtained could be analyzed in greater depth, considering that the richness of the open responses may be lost by coding the respondents’ opinions as categorical variables. ©Springer.

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Balancing Work, Family, and Personal Life in the Mexican Context: The Future of Work for the “COVID-19 Generation”

2021 , Scalzo, Germán , Terán-Bustamante, Antonia , Martínez Velasco, Antonieta Teodora

Intergenerational talent management—i.e., attracting and retaining employees across generations and with different motivations—is one of companies’ greatest challenges. The expectations that recent generations bring with them have pushed culture in the direction of work-family balance, which is now seen as a key tool for human resources departments in charge of creating support mechanisms to attract and retain the next generation of workers. This trend has been reinforced by the changes brought about in light of the COVID-19 pandemic. Responding to this shift, and inspired by the challenges that our “new normal” posits, this chapter presents research results from a survey conducted in Mexico with respondents from generations Y and Z. The survey results offer important insight into how these generations perceive work-life balance, as well as the expectations that young Mexicans between the ages of 18 and 30 hold in terms of family and work.