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Pricing for a Common Good: beyond Ethical Minimalism in Commercial Practices

2021 , Pinto-Garay, Javier , Ferrero, Ignacio , Scalzo, Germán

Pricing policies and fair-trade practices are critical for sustaining commercial relationships between firms and customers. Nevertheless, in current business practices, fairness has been mistakenly reduced to a minimalistic ethic wherein justice only demands legal and explicit norms to which commercial parties voluntarily agree. Aimed at giving a different explanation of commercial agreements, this paper will introduce a Virtue Ethics (VE) explanation of the relationship between pricing and the common good by taking up classical concepts related to justice in commerce. In particular, we will explore three principles associated with the notion of fairness in commerce as defined in Neo-Aristotelian ethics towards a relationship between a common good and justice in pricing, i.e., proportionality, benevolence and well-being. To exemplify how these criteria of justice apply to decision-making in commercial practices, we will discuss several cases of fair and unfair commercial relationships. © 2021, The Author(s), under exclusive licence to Springer Nature Switzerland AG part of Springer Nature.

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The narrative dimension of productive work: craftsmanship and collegiality in the quest for excellence in modern productivity

2021 , Pinto-Garay, Javier , Scalzo, Germán , Rodríguez Lluesma, Carlos

Alasdair MacIntyre´s criticism of Modernity essentially refers to the problem of compartmentalization, which restricts the possibility of achieving excellence in an integral lifestyle. Among other reasons, compartmentalization is especially derived from an insular valorization of the workplace based on a reductionist understanding of productivity in terms of mere efficiency. Aimed at overcoming the moral confusion derived from the overestimation of technical, skilled productivity and individualistic cooperation in private corporations, this article offers a thicker explanation of MacIntyre’s theory of productive work in light of a narrative approach that opens up the possibility of achieving standards of excellence in modern production. To do so, it follows MacIntyre’s understanding of productivity in terms of craftsmanship by explaining what excellence in production is and the role it plays in achieving unity of life and excellence in modern corporations based on two criteria derived from a historical definition of production, namely, craftsmanship and collegiality. © 2021, The Author(s), under exclusive licence to Springer Nature Switzerland AG.

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Autonomy and subordination: virtuous work in light of aristotelian practical knowledge in organizational theory

2021 , Pinto-Garay, Javier , Scalzo, Germán , Ferrero, Ignacio

This paper aims to integrate the concept of autonomous and subordinated work into Aristotelian organizational theory by enhancing the epistemological framework of neo-Aristotelianism and by adding a Thomistic interpretation of organizational practical knowledge. We sustain that, in order to advance our understanding of the firm in terms of excellence and the common good, the concept of practical knowledge applied to organizational theory requires reflection on the nature of work in modern organizations. For this, we will explain (i) how an organization that aims for excellence is most appropriately defined as a community of autonomous work, (ii) how practical knowledge in organizations must be defined considering work as deliberative production and, finally, (iii) how productivity in organizations is best described when work is envisioned in terms of autonomy and subordination. ©2021 Business & Professional Ethics Journal.

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Whose work? Which markets? Rethinking work and markets in light of virtue ethics

2022 , Pinto-Garay, Javier , Scalzo, Germán , Schlag, Martin

Neo-Aristotelian virtue ethics applied to work and business theory have received increasing attention due to Alasdair MacIntyre's philosophy. At the same time, this approach has been accused of being inapplicable, a romantic nostalgia for an ideal world far from the reality of today's markets. Moreover, the more this theory evolves, the bigger the gap seems to become, as if good work were at odds with its economic dimension. This paper aims to address this gap by explaining how MacIntyre's neo-Aristotelianism conceives of the economic dimension of good work. In particular, we claim that it is consistent with MacIntyre's philosophy that said economic dimension of work can be defined in terms of excellence and virtue, particularly in accordance with the virtues of justice and unity of life. However, for these virtues of good work to be practicable, a reconsideration of market practices performed under the logic of giving and receiving is needed. Hence, defining and sustaining an economic dimension of good work in MacIntyre also depend on the possibility of market practices being defined as excellent.