Velázquez-Salazar, Marisol
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Preferred name
Velázquez-Salazar, Marisol
Official Name
Velázquez Salazar, Marisol
Alternative Name
mvelazquez
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ORCID
Scopus Author ID
57221855410
Researcher ID
HPD-6060-2023

Research Output
Now showing 1 - 5 of 5
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Small Coffee Companies and the Impact of Geographical Indications as Productive Innovation in Mexico in the New Reality

2021 , Velázquez-Salazar, Marisol , Pérez Akaki, Pablo

This paper analyzes the Protected Designation of Origin (PDO) as a factor of innovation in the Coffee Pluma geographical region in Oaxaca, Mexico, a vital tool to solve the problem of the actual crisis in the chain and for the new context of business and markets in the post-COVID 19 era due to the need for new marketing methods. Two case studies are presented under the Global Value Chain (GVC) methodology proposed by Gereffi et al. (1994, 2005, 2018) with a contribution from the conceptual framework of Geographical Indications (GI) used by Belletti et al. (2017) to analyze the PDO as an innovation. The first are small-size producers and the second are medium-size producers, both considered as small companies by the number of people employed. Even on a small scale, the coffee sector, through the appellation of origin, has the potential to generate economic benefits in the place of origin by promoting the development of two other economic sectors such as tourism and retail marketing. Likewise, it gives a comprehensive answer considering the business economic field and incorporating, as required by the current reality, other capitals such as social, cultural and environmental. The aim of this chapter is to evaluate the benefits that coffee sector, will obtain and generate through this sectorial and territorial development tool, considering that the G.I. emerges as an option to improve production by acquiring the exclusivity of producing coffee within that region to achieve sustainable development faced with the new reality. © Springer

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Global Value Chains in the Coffee Sector: A Comparative Analysis Between El Salvador and Mexico

2023-01-01 , Velázquez-Salazar, Marisol , Lizama Gaitán, Gilma Sabina

The objective of this chapter is to compare the coffee chains in Mexico and El Salvador under the theoretical framework of Global Value Chains (GVC) proposed by Gereffi, highlighting the dimensions of governance in the original version related to the control or dominance of the chain (Gereffi, Commodity chains and global capitalism, Praeger, 1994), linkage governance (2005), and governance by regulation (2014, 2018). It is also discussed around the institutional framework to observe similarities and differences, establishing some recommendations of good practice for both countries under the interest of enhancing the product and improving the socioeconomic conditions of the producers of each of them. The comparison methodology combines quantitative and qualitative analysis and deepens through case studies. The results show that apart from geography and the size of production, there are few differences between the two countries regarding the conditions of the coffee chain. However, we found coincidences in the input-output, institutional framework, and governance dimensions. © 2024 Springer Nature.

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Sustainability and Quality of Life in Marginalized Areas: An Impact Evaluation of a Community Center in Santa Fe, Mexico

2024 , Velázquez-Salazar, Marisol , Lorena Diaz-ordoñez

The aim of this paper is to present the results of an impact evaluation of a community center in health, capacity building, and digital access, which form an approximation of quality of life, in the population of Santa Fe town in Mexico City, from 2022 to 2024. The methodology is quantitative, using an impact index and the differences in differences (DD) technique. The data were obtained from primary sources with surveys undertaken via questionnaires. The center is operated by a private university and funded by private firms. The results show a positive impact of 0.287127 out of 1 on the weighted impact index, which allows us to consider this program successful in improving the quality of life of the target population. Through impact evaluation, the effectiveness of interventions and opportunities for improvement are identified, fostering collaboration among local actors, including community members, state-run public programs, and community centers. This collaborative effort improves the quality of life, creating a sustainable community wherein each actor addresses specific needs. Impact evaluation plays a crucial role in measuring sustainability because it is a continuous improvement process that, when combined with other actions, enhances the community’s overall well-being.

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Designation of Origin Distillates in Mexico: Value Chains and Territorial Development

2021 , Pérez-Akaki, Pablo , Vega-Vera, Nadia Viridiana , Enríquez-Caballero, Yuritzi Paola , Velázquez-Salazar, Marisol

Geographical Indications (GI) have been used in several countries, mainly in Europe, as tools to promote territorial development. These tools have been adopted in Latin American countries without serious reflection on their scope, limits, and advantages. One of the most relevant elements therein corresponds to the way in which these assets participate in value chains, whether short or long, which has important implications for governance, benefit distribution, geographic organization of value accumulation processes, among others. With that in mind, we identify the two most relevant Mexican GIs—namely Designation of Origin Tequila (DOT) and Designation of Origin Mezcal (DOM)—to analyze how their value chains have been constructed and their impact on territorial development. We conclude that GIs tend to adopt large value chains to satisfy long-distance demand, but they can have negative territorial effects if institutions are not strong enough to appropriately incorporate territorial stakeholders’ demands. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.

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Colored heirloom corn as a public good : the case of Tlaxcala, Mexico

2021 , Velázquez-Salazar, Marisol , Scalzo, Germán , Byker Shanks, Carmen

Valorization of territories with diverse cultures and heritage has multiplied in recent years. This study analyzes the case of colored heirloom corn in Tlaxcala, Mexico, as a potential public good associated with the region’s biocultural heritage. The analysis conducted herein relies on a wide range of literature from relevant theory, including Geographical Indications, Global Value Chains, Community-Based Entrepreneurship, Public Goods, and Sustainable Development, in order to employ case study methodology. We leverage a novel approach to analyze the heirloom corn chain and its publicness. This chain reveals its status as a potential public good that clearly influences biocultural heritage, which has been preserved by several generations. To preserve colored heirloom corn in Tlaxcala, Mexico, a development strategy is needed that links actors and resources, involves the public sector, and furthers expansion of the private sector. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.

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