Virtual detective : a role playing experience through augmented reality to enhance responsible alcohol consumption among university students in Mexico

This paper describes the learning experience designed by combining augmented reality, role playing and storytelling to improve university students’ knowledge on responsible alcohol consumption. Five implementations of the experience were done along the august-december 2018 semester; 122 students participated from 8 schools and faculties and 13 different undergraduate programs. Students’ knowledge on responsible alcohol consumption was evaluated at the beginning of the experience through a gamified test. Then they learned important facts about responsible alcohol consumption by solving a case, using augmented reality; and finally, they were tested again. Results show that 92.72% of students considered that this experience helped them learn in a more creative and memorable way, and sparked their motivation and curiosity; 76.53% declared the experience design helped them deepen on their knowledge about this topic; and finally, their knowledge on responsible alcohol consumption improved by 16.83% as shown by their performance on the initial and final tests. ©2019 IATED Academy.