K-Modes with Binary Logistic Regression: An Application in Marketing Research
Journal
Intelligent Computing and Optimization
Lecture Notes in Networks and Systems
ISSN
2367-3370
2367-3389
Publisher
Springer
Date Issued
2023
Author(s)
Rebolledo, Jonathan
Type
Resource Types::text::book::book part
DOI
URL
Abstract
Binary logistic regression is a statistical method used to analyze data with binary outcome variables. It is a type of generalized linear model (GLM) and is often used in fields such as medicine, psychology, and sociology. Using this model with some degree of data noise might give wrong results. ©2023 Springer, The authors.
License
Acceso Restringido
How to cite
Rebolledo, J., Rodriguez-Aguilar, R. (2023). K-Modes with Binary Logistic Regression: An Application in Marketing Research. In: Vasant, P., et al. Intelligent Computing and Optimization. ICO 2023. Lecture Notes in Networks and Systems, vol 855. Springer, Cham. https://doi.org/10.1007/978-3-031-50158-6_6