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Aplicación del método Scoring para la clasificación integral de clientes

Journal
Ingeniare. Revista chilena de ingeniería
ISSN
0718-3305
Date Issued
2019
Author(s)
Garza Ríos, Rosario C.
González Sánchez, Caridad N.
Rodríguez González, Ernesto Leonides
Facultad de Ingeniería - CampCM  
Type
text::journal::journal article
DOI
10.4067/S0718-33052019000300375
URL
https://scripta.up.edu.mx/handle/20.500.12552/4137
Abstract
There are entities thatprovide on-site services, where the exchange of value occurs in the client's facilities, involving a greater number of resources.

In the work, two entities are presented, an offer "turnkey" security system, executing projection, supplies, installation and commissioning, training the client and the subsequent maintenance service of the systems, the other distributes ice cream to different points of sale. In both entities the clients are classified considering only one criterion (installed technology and distance).

Both entities have presented problems with the performance indicators, being necessary the redesign of their planning systems. The first step that is proposedfor the conformation of the plan is to carry out the integral classification of the clients taking into account a set of criteria.

It is showned how to obtain this classification using a multicriterial approach, specifically the Scoring method, which allowed to quickly and efficiently determine the integral classification of clients in the entities under study.

Among the economic results can be mentioned: a saving in 11 760 liters of oil per year, which results in a savings of $ 5 576, 64 USD for a turnkey service entity, while for the ice cream distribution entity increases the income at $ 35,347, the utility at $ 40,588.45 and the cost decreases at $ 5,470 for one month of application of the procedure.

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