From Risk Perception to the Use of Technical Restrictions of SVoD Services in Mexico, the Mediating Role of Parent Involvement and Knowledge

Sada Garibay, Cecilia; Lapierre, Matthew A.

doi:10.1080/08838151.2023.2278616

From Risk Perception to the Use of Technical Restrictions of SVoD Services in Mexico, the Mediating Role of Parent Involvement and Knowledge

Journal

Journal of Broadcasting & Electronic Media

ISSN

0883-8151

1550-6878

Publisher

Taylor and Francis Group

Routledge

Date Issued

2023

Author(s)

Sada Garibay, Cecilia

Escuela de Comunicación - CampCM

Lapierre, Matthew A.

Type

text::journal::journal article

DOI

10.1080/08838151.2023.2278616

URL

https://scripta.up.edu.mx/handle/20.500.12552/9912

Abstract

Using parental mediation and protection motivation theory, a serial moderated mediation model was developed to study what drives parents to employ technical restriction tools offered by Subscription Video on Demand (SVoD) services. Based on a survey of 1,022 parents of elementary school children (generally between the ages of 5–12) in Mexico, it was found that for Netflix and Amazon Prime Video, the use of technical restrictions appears to be triggered by parents’ perception of risk and that parental involvement in children’s media use and perceived knowledge of the available technical restrictions mediates the usage of the parental control tools. ©The authors ©Taylor and Francis Group.

License

Acceso Restringido

How to cite

Sada Garibay, C., & Lapierre, M. A. (2023). From Risk Perception to the Use of Technical Restrictions of SVoD Services in Mexico, the Mediating Role of Parent Involvement and Knowledge. Journal of Broadcasting & Electronic Media, 68(1), 21–42. https://doi.org/10.1080/08838151.2023.2278616