Be super, be white: perceptions of representation and inclusion in superhero films from a Mexican audience
Journal
Critical Studies in Media Communication
Publisher
Informa UK Limited
Date Issued
2026-03-26
Author(s)
Montaño Rodriguez, Luis Fernando
Type
Article
Abstract
This study examines young Mexicans’ perceptions of representation in superhero films, revealing a paradox: While advocating for diversity, the films reinforce whiteness as the norm for representation. Using Stuart Hall’s identity framework, the findings highlight how Hollywood’s dominance and Mexico’s pigmentocracy shape audience views. Participants concluded that inclusion is accepted in secondary roles but perceived as forced when it comes to main characters, and authenticity is tied to cultural fidelity (and stereotypical representation) rather than racial diversity. Ultimately, superhero films sustain whiteness as the aspirational standard in Mexican and global media.
License
Acceso Restringido.
URL License
How to cite
Dominguez Partida, G., Ledesma Perez, B., & Montaño Rodriguez, L. F. (2026). Be super, be white: perceptions of representation and inclusion in superhero films from a Mexican audience. Critical Studies in Media Communication, 1–19. https://doi.org/10.1080/15295036.2026.2642849
Table of contents
Literature review -- Method -- Findings -- Discussion -- Conclusions.