Massification of streaming audiovisual content audiences on the Netflix and Disney Plus platforms in the context of COVID-19 (years 2020 to 2022)
Masificación de audiencias de contenido audiovisual de streaming en las plataformas Netflix y Disney Plus en el contexto de COVID-19 (años 2020 a 2022)
Journal
Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales
<jats:p>The COVID-19 confinement affected the entertainment industry from production to distribution, causing methods to change to maintain audiovisual content consumers as subscribers. Streaming platforms were a solution, allowing access to entertainment from home with varied and original content.</jats:p>