Transmedia narratives and literacies : the case of children in Mexico City

The purpose of this study is to explore the recurrent narratives children select from their media environment. For most elementary school students, content exposure in digital media is a voluntary act, where they intentionally choose a certain type of content within the immense flow of communication messages circulating in all kinds of platforms and devices that make up what we call the media environment. Hence, from the Users and Gratifications premise that considers the child an active user of the media, the present article emphasizes the interconnectedness of modern media of communication and the narratives that emerged after analyzing children’s choices. Findings show four central narratives that indicate a transmedia storytelling phenomenon in the lives of children. The final discussion examines the implications of this for formal education. ©2019 International Academy of Technology, Education and Development (IATED)