Mobile banking affordances and constraints by the elderly

Castillo Villar, Fernando Rey; Castillo-Villar, Rosalia G.

doi:10.1108/MIP-01-2022-0045

Mobile banking affordances and constraints by the elderly

Journal

Marketing Intelligence and Planning

ISSN

0263-4503

Date Issued

2022

Author(s)

Castillo-Villar, Rosalia G.

Type

Resource Types::text::journal::journal article

DOI

10.1108/MIP-01-2022-0045

URL

https://scripta.up.edu.mx/handle/20.500.12552/3678

Abstract

Purpose: The study explores the affordances and constraints perceived by older adults through their experiences using mobile banking apps. Design/methodology/approach: Twenty-five interviews via Skype were carried out with older adults aged 65 years and over between April and May 2021 (during the COVID-19 pandemic).