Sustainable Marketing Orientation as a Driver of Value Creation: The Role of Circular Economy Practices

Journal

Sustainability

Publisher

MDPI AG

Date Issued

2026-03-12

Author(s)

Rivera-Martínez, Marco Eliseo

Facultad de Ciencias Económicas y Empresariales - CampAGS

Díaz Duarte, Aura Andrea

Facultad de Ciencias Económicas y Empresariales - CampAGS

Puron-Cid, Gabriel

Type

Article

DOI

10.3390/su18062762

URL

https://scripta.up.edu.mx/handle/20.500.12552/12866