Azpíroz, María-Luisa

Preferred name

Official Name

Azpíroz Manero, María Luisa

Alternative Name

mazpiroz

Main Affiliation

ORCID

0000-0001-9037-023X

Scopus Author ID

55990254600

Researcher ID

HTQ-4793-2023

Now showing 1 - 10 of 19

Some of the metrics are blocked by your
consent settings
Diplomacia pública : el caso de la "Guerra Contra el Terror"
(Universitat Oberta de Catalunya, 2012)
La diplomacia pública es una actividad de comunicación política internacional en cuya práctica destaca Estados Unidos por ser el país donde primero se desarrolla e institucionaliza. Después del decaimiento posterior a la Guerra Fría, la diplomacia pública de este país experimentó una renovada importancia tras los atentados del 11-S. La "guerra contra el terror" promovida por la Administración Bush se acompañó de estrategias de diplomacia pública diseñadas para lograr apoyos a la lucha contra el terrorismo y disminuir los niveles de antiamericanismo. En este libro se ofrece un marco que recoge los aspectos teóricos más relevantes en el estudio de la diplomacia pública, para posteriormente ofrecer una visión histórica de la diplomacia pública estadounidense y la "guerra contra el terror". Además, se propone un modelo de análisis para la diplomacia mediática y se aplica al discurso de George W. Bush. ©La autora ©UOC.
Some of the metrics are blocked by your
consent settings
Promoting Identities: An Overview of the Development of Nation Branding in Latin America
(UK Zhende Publishing Limited Company, 2024)
;
Rodríguez-Espínola, Amanda
;
Jiménez-Martínez, César
This study analyzes and compares nation branding strategies implemented by Argentina, Brazil, Chile, Colombia, Mexico, and Peru, since their first initiatives until 2020. Literature on nation branding in the countries under study is explored. The strategies implemented by each country were analyzed and compared. Argentina maintained a strategy focused on tourism but underwent logo and institutional changes. Brazil sought to stand out as a technological and innovative country. Chile focused on promoting investments and exports while creating a national identity. Colombia promoted international and domestic tourism, aiming to improve its international image and citizens self-esteem. Mexico maintained its logo and strategy of promoting tourism, investments, and exports until the dissolution of ProMexico under López Obrador’s administration. Peru maintained a strategy focused on tourism and gastronomy. During their first two decades, nation branding in Latin America has been characterized by, firstly, being strongly associated with the interests of governments in power. Secondly, by having authorities as main actors, often to the detriment of citizens’ perspectives. Finally, nation branding strategies in Latin America have privileged limited versions of national identity that have been perceived as appealing for international markets. ©The authors © Review of Communication Research (RCR) - All Rights Reserved.
Some of the metrics are blocked by your
consent settings
Framing as a tool for mediatic diplomacy analysis: study of George W. Bush’s political discourse in the “War on Terror”
(Universidad de Navarra, 2013)
Public diplomacy is an international political communication activity to which States and other organizations resort in order to achieve political objectives abroad and to establish positive relations with foreign publics. It is an activity that has evolved to adapt to the new global context, adding new characteristics and giving place to the so-called “new public diplomacy”. One of the different variants of public diplomacy is mediatic diplomacy, whose end is to get the public diplomacy’s message transmitted by institutional media or to get a positive coverage by foreign media. This article proposes a specific process to apply the framing theory as a tool for political discourse analysis, an essential element of mediatic diplomacy. The process is applied to George W. Bush’s political discourse during the first months of the “War on Terror”. ©The author © 2013 Communication&Society/Comunicación y Sociedad.
Some of the metrics are blocked by your
consent settings
Soft Power and Public Diplomacy: The Case of the European Union in Brazil
(Figueroa Press, 2018)
This research starts from the hypothesis that public diplomacy helps the European Union (EU) strengthen its soft power. Given the significance of Brazil as a strategic partner in Latin America, it is therefore important to identify and analyze the ways in which the EU has developed its public diplomacy with this country. With the aim of contributing to the analysis of the EU’s international activities from the perspective of public diplomacy, the following questions will be answered: Which public diplomacy activities does the EU practice in Brazil? Which challenges and opportunities does the EU face in the application of soft power? This article firstly develops a theoretical framework on the EU’s soft power resources. Secondly, a contextual framework is presented regarding the EU’s relations with Latin America, Mercosur, and Brazil in the last three years (2011-2013), which coincide with the start of the supranational and official EU diplomatic service: the European External Action Service (EEAS). Finally, there follows the identification and analysis of EU public diplomacy activities in Brazil. This research draws upon existing academic publications, official EU documents and websites, and interviews with personnel from the EEAS (in Brussels and Brasilia) and DG Development and Cooperation (DG DEVCO). ©The author ©Figueroa Press. .
Some of the metrics are blocked by your
consent settings
Framing the 'Clash of Civilization' in Europe: Interaction between Political and Media Frames
(Academic Journals, 2009)
La Porte, Teresa
;
The present study reviews the foci, symbols and interpretations that the European media use to formulate and spread the political message about the “clash of civilizations”. This means observing how this cultural clash is articulated in political discourse and how this is then reflected in the leading European media. To carry out this study, we compared the frames found in several significant political discourses (Bush, Ahmadinejad, Sarkozy, Gül) and those encountered in the coverage of these same discourses in the following European newspapers: The Guardian, Le Monde, Frankfürter Allemaigne. Through this specific case, the research also explores what is the process of the frame elaboration and which conditions make political discourse more effective and attractive for the media to assimilate them. ©The authors ©Journal Media and Communication Studies. Copyright © Elsevier Inc.
Some of the metrics are blocked by your
consent settings
The Expropriation of YPF from Repsol in the Argentine Press: Analyzing Framing in Opinion Pieces through Rhetorical Criticism
(Fundacion Universitaria San Pablo CEU, 2015)
This article examines how opinion articles in the Argentine press framed the government’s expropriation of Yacimientos Petrolíferos Fiscales (YPF) from Repsol in 2012. By understanding frames as narratives composed by the interrelation of the functions of frame, and adopting Kuyper’s proposal to analyze framing from the perspective of rhetorical criticism, this study focuses on two newspapers with opposing editorial lines (La Nación and Página 12) and identifies two different narratives shaping the reporting of this story. The results also reveal two different views of the role of the market and the state in the economy and in the management of energy resources. ©The author ©CEU San Pablo University.
Some of the metrics are blocked by your
consent settings
Public Diplomacy: European and Latin American Perspectives
(Peter Lang, 2016)
;
Azpíroz, María-Luisa
;
Public diplomacy is a diplomatic and international communication activity aimed at foreign publics and seeking to create a positive image and/or political influence, contributing to the achievement of foreign policy goals.|| On June 9th, 2015, public diplomacy scholars and practitioners coming from Europe and Latin America gathered in a research seminar organised by the Centre for International Relations Studies (CEFIR), at the University of Liège. They contributed their works on public diplomacy from the perspectives of its cultural, communicative and image components. The result of that seminar is this book, which reflects the current diversity of theoretical aspects and practices of public diplomacy. || Taking the European Union, some Latin American countries (Venezuela and Mexico) and even civil society organisations as the actors whose public diplomacy actions are studied, this book provides both reflections and empirical analysis of public diplomacy strategies developed from different angles. ©P.I.E. Peter Lang.
Some of the metrics are blocked by your
consent settings
Framing and Political Discourse Analysis: Bush’s trip to Europe in 2005
(OberCom, 2014)
Framing empirical research analyzes the construction (frame building) and influence (frame effects) of the frames with which different social agents interpret and communicate reality. Based on Entman’s (2004; 2008) and Kuypers’ (2008; 2009) contributions, this paper proposes and applies a qualitative methodology for the analysis of frame building in political discourse. It is located, therefore, on the strategic and methodological lines of framing research in political communication (Bartolomé; Rodríguez & Sádaba, 2012). As Kinder and Sanders state, frames are “invented and employed by political elites, often with an eye on advancing their own interests or ideologies, and intended to make favorable interpretations prevail” (Kinder & Sanders, 1990, p. 74). The paper includes a theoretical framework that reviews the evolution of framing literature in Communication, focusing especially on empirical studies. The contributions adopted for the elaboration of the methodology and the application process are explained in detail. The context of the case study, Bush’s discourse about the War on Terror on his trip to Europe in February 2005, is revised. Finally, the results obtained and the conclusions. ©The author ©Observatorio (OBS*) Journal
4
Some of the metrics are blocked by your
consent settings
Veganismo y vegetarianismo en la prensa mexicana en 2022: un análisis de argumentos y fuentes
(Centro de Investigación en Alimentación y Desarrollo (CIAD), 2024)
Objetivo: analizar los argumentos y fuentes sobre el veganismo/vegetarianismo en 2022 presentes en la prensa mexicana, con el objetivo de comprobar cómo se retratan estos movimientos. Metodología: aplicando el análisis de contenido, los argumentos se clasificaron por temas de forma inductiva, identificando las fuentes. Resultados: salud, sostenibilidad y bienestar animal son los temas más vinculados a estos movimientos, retratados de forma positiva. El veganismo tuvo más protagonismo y la redacción de los periódicos fue la fuente principal, seguida de celebridades, fuentes científicas y activistas. Limitaciones: el análisis se limita a la prensa mexicana. Conclusiones: se aporta una perspectiva latinoamericana a estudios sobre veganismo/vegetarianismo en los medios. La cobertura del veganismo/vegetarianismo por parte de la prensa mexicana en 2022 fue predominantemente positiva, por lo que no se repite el patrón observado en análisis anteriores de prensa de países anglosajones. El veganismo parece estar más en auge que el vegetarianismo. ©The author ©Centro de Investigación en Alimentación y Desarrollo (CIAD)
8
Some of the metrics are blocked by your
consent settings
Revisión sistematizada de la producción académica sobre diplomacia pública latinoamericana
(EPI SCP, 2024)
;
Rodriguez Espínola, Amanda
Public diplomacy is an international political communication activity used by countries to achieve political objectives abroad and establish positive relationships with foreign publics. There are four types of public diplomacy: cultural, media, branding, and niche. Methodology: Following the SALSA framework and the PRISMA statement’s four-phase flow diagram, this paper seeks to answer the following research questions: How has the production of academic literature about Latin American public diplomacy evolved? What are the characteristics of the production country by country? What characterizes such production according to the type of public diplomacy it is focused on? The systematic review of the academic literature on Latin American public diplomacy resulted in a sample of 95 items published in databases such as Scopus, Science Direct, SpringerLink, ProQuest One Academic, Jstor, and DOAJ. Results: Academic publications on Latin American public diplomacy emerged in 2007 and have grown consistently since 2016. The primary focus has been on Brazil, Mexico, and Colombia, with Brazil and Colombia being the primary editors of journals publishing articles on the topic. Studies on Brazil and branding constitute a significant portion of the research, representing 28% and 60% of the sample, respectively. Conclusions: Academic production about Latin American public diplomacy begins later than that focused on other parts of the world, consistent with its later practice in the region. The dominant powers have the leading role. Branding focused on promoting tourism, investment, and exports, is the type of public diplomacy generating the most interest, to the detriment of strategies with more political weight such as media diplomacy. Keywords. © 2024, El Profesional de la Informacion. All rights reserved.
18

Azpíroz, María-Luisa

Filters

Settings

Sort By

Results per page