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Browsing by Department "Escuela de Comunicación - CampGDL"

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    19 Latin America
    (2020)
    GUTIERREZ-RENTERIA, MARIA ELENA  
    Scopus© Citations 1  12  1
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    Audiovisual Analysis of the Dahmer Series
    (2024)
    Hurtado, Rafael  
    ;
    Dominguez Partida, Gabriel  
    ;
    Díaz Cerveró, Elba  
    Este estudio examina las representaciones de la familia en la serie Dahmer (2022), la cual se basa en los crímenes perpetrados por el famoso asesino en serie. Se emplea una metodología de análisis textual para abordar esta cuestión. Los resultados destacan una representación sesgada de la familia del asesino en comparación con la de sus víctimas. La conclusión principal del análisis sugiere que se enfatiza que las familias que parecen estar en “desventaja” son las que realmente logran integrarse en la sociedad, mientras que el modelo de familia liberal estadounidense es propenso a la aparición de disfuncionalidades, hasta el extremo de dar origen al asesino en serie que se examina en este estudio.
      44
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    Caught in the Middle: Internal and External Pressures on the Coverage of Organized Crime in Mexico
    (2022)
    Díaz Cerveró, Elba  
    ;
    Daniel Barredo-Ibáñez
    ;
    Rubén Arnoldo González Macías
    With 33 journalists killed since the beginning of Andrés Manuel López Obrador’s presidential term in December 2018, Mexico heads the list of the most violent countries for journalists in Latin America—and that of countries not at war. While journalist organizations demand a meaningful protection apparatus to safeguard their physical safety, official corruption, and criminal impunity continue to escalate the pressures to which media staff are exposed, especially in Mexican states where cartels and criminal groups have the largest footprint. This study aims to precisely identify the pressures, both internal and external, facing journalists who report on organized crime in Mexico. To do this, we drew from the Hierarchy of Influences Model, and interviewed 22 Mexican journalists who work on the organized crime beat in the country’s capital and in the most violent states in the Republic. The results suggest that the most influential forces they face are associated with the organizational level (such as editorial line or institutional censorship), and the extramedia level (e.g., anti-press violence from cartels/authorities, and government advertising contracts).
    Scopus© Citations 2  8  1
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    Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics
    (2024)
    Gutierrez-Renteria, Maria Elena  
    ;
    Eccius-Wellmann, Cristina  
    ;
    Alfonso Vara-Miguel
    The news industry faces challenges due to the global macro and microeconomic environment. The current digital situation leads to the study of the characteristics of the audience interested in news content products. The central aim of this research is to classify the main attribute interest in digital news content in Mexico of the audience’s market by the attributes of age group, education level, and income level. This research is based on a survey of 2,005 digital news consumers in Mexico, directed in 2022 by the Reuters Institute for the Study of Journalism at the University of Oxford for the annual Digital News Report Study. The statistical method used is data mining with decision trees that classify the audience by the attribute of interest in the news as the dependent variable and attributes of age groups, education level, and income level as independent variables. These findings confirm the segmentation of digital news consumers’ audiences. The classification in which the attributes of age groups, level of education, and income level are considered simultaneously concerning audiences’ interests indicates that some of the predictions made show that some attributes may not be significant in some subsets, except for age group. The lowest average interest in the news is between 18 and 24 years, and the highest average interest in the news, which is nearly very interested, has audiences over 35 years.
      36  2
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    Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics
    (2024)
    Gutierrez-Renteria, Maria Elena  
    ;
    Eccius-Wellmann, Cristina  
    ;
    Alfonso Vara-miguel
    The news industry faces challenges due to the global macro and microeconomic environment. The current digital situation leads to the study of the characteristics of the audience interested in news content products. The central aim of this research is to classify the main attribute interest in digital news content in Mexico of the audience’s market by the attributes of age group, education level, and income level. This research is based on a survey of 2,005 digital news consumers in Mexico, directed in 2022 by the Reuters Institute for the Study of Journalism at the University of Oxford for the annual Digital News Report Study. The statistical method used is data mining with decision trees that classify the audience by the attribute of interest in the news as the dependent variable and attributes of age groups, education level, and income level as independent variables. These findings confirm the segmentation of digital news consumers’ audiences. The classification in which the attributes of age groups, level of education, and income level are considered simultaneously concerning audiences’ interests indicates that some of the predictions made show that some attributes may not be significant in some subsets, except for age group. The lowest average interest in the news is between 18 and 24 years, and the highest average interest in the news, which is nearly very interested, has audiences over 35 years.
      8
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    ¿Cómo interpretan y contextualizan los periodistas mexicanos en las notas que publican sobre crimen organizado? La subjetividad ampliada
    (2023)
    Díaz Cerveró, Elba  
    ;
    Daniel Barredo-Ibáñez
    ;
    Rubén Arnoldo González Macías
    Introducción: la noción de objetividad es la piedra angular del modelo liberal de periodismo profesional. Pero si se acepta la idea de que una de las finalidades del periodismo es ayudar a los ciudadanos a entender el mundo en el que viven, esto sólo se logra a través de la visión de los periodistas. Este trabajo tiene como objetivo analizar el grado de interpretación y contextualización que los periodistas mexicanos imprimen a sus publicaciones cuando informan sobre hechos relacionados con el crimen organizado. Metodología: para ello, se han analizado 24 entrevistas cualitativas con reporteros que se dedican a este tipo de coberturas en toda la República mexicana. Resultados y discusión: del análisis de los datos se establece que los periodistas sí interpretan y contextualizan para sus audiencias, y lo hacen con el interés de que estas alcancen a entender mejor el complejo fenómeno que supone el crimen organizado. Aunque de forma mayoritaria dicen separar información y opinión, interpretan a través de ciertas licencias y detalles aportados desde lo que hemos considerado una subjetividad ampliada, lo cual supone el principal aporte de este trabajo. Conclusiones: las principales conclusiones del estudio son que la presión de los criminales limita esa libertad para la interpretación y que, a pesar de los esfuerzos, los entrevistados consideran que, de manera general, un lector mexicano promedio no alcanza a entender el crimen organizado, ni a través de lo que ellos mismos publican, ni de lo que aparece en otros de los medios de México.
      38  1
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    Convergence in the Mexican Media Industry 2011
    (2013)
    Gutierrez-Renteria, Maria Elena  
    As in other countries, the majority of communications rms in Mexico face challenges and opportunities due to digital convergence. These have fostered convergence among some industry sectors, as well as changes in business models, related to the implementation of strategies designed to promote an active presence on the Internet and attract audiences (Albarran, 2010 , Chan-Olmsted, 2011 ; Grant & Wilkinson, 2009 ; Sullivan & Jiang, 2010 ). Well-considered strategies on the part of some Mexican entrepreneurs have even contributed to changing media consumption habits (Gutiérrez-Rentería, 2011b ).
    Scopus© Citations 2  11  2
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    Digital News Audiences in Mexico: Age Segment Analysis
    (2024)
    Gutierrez-Renteria, Maria Elena  
    ;
    Alfonso Vara-Miguel
    ;
    Ruiz Sánchez, Edgar Abraham
    This study aims to determine whether news consumption, media trust, interest in news, and political affinity are correlated with the generational segment of the market, measured by the age of the digital audience. Furthermore, this study seeks to verify whether age is associated with digital audiences’ paying attention to journalists or news brands. This research is based on a survey of 2,005 people in Mexico by YouGov in 2022, commissioned by the Reuters Institute for the Study of Journalism at the University of Oxford as part of its annual Digital News Report. The statistical method used was the chi-square test of independence between qualitative variables. The results showed that age correlates with consumption habits, media trust, interest in news, and citizens’ political affinity for digital audiences in Mexico. Moreover, age relates to whether digital audiences focus on journalists or news brands in Latin America. This study delves into the characteristics of digital audiences in Mexico and contributes from a media economics, media management, and media marketing perspective. It also helps media organizations assess their market strategy, market segmentation, and target markets based on the characteristics of digital news audiences in Mexico.
      16
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    Publication
    Editorial [al año 4, número 2 de la Revista Panamericana de Comunicación].
    (Universidad Panamericana, Escuela de Comunicación, 2022)
    Domínguez Partida, Gabriel  
    ;
    Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
    En el mundo actual, la virtualidad se presenta como una necesidad y no ya como una novel invención. En consecuencia, la investigación de la comunicación ha incluido estas nuevas tecnologías digitales como un área de estudio con el afán extender el conocimiento y aplicación de las teorías seminales del proceso comunicativo. Aunque esta incorporación se ha hecho con cierta reticencia, cada vez es más común encontrar voces académicas que reivindiquen el rol de estas tecnologías y la complejidad de sus aplicaciones, alejándose de la inclusiva influencia negativa en las audiencias. Uno de esos medios es los videojuegos
      47  178
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    El narcotráfico en el cine mexicano: arquetipos desde 2010 a 2017
    (2021)
    Díaz Cerveró, Elba  
    ;
    Dominguez Partida, Gabriel  
    This article studies the archetypes and the iconography in contemporary Mexican films that deal with drug trafficking in order to examine the evolution of the narco cinema subgenre and changes in the representation of the narcocultura. The corpus is constituted by the biggest box office hits each year between 2010 and 2017, which are analysed thematically. This study suggests that the characteristics of the narcocultura continue circulating within Mexican cinema, but it does not point to a subgenre’s existence. The genres circumscribing the films analysed promote the narcos’ heroism via archetypes and iconography, which symbolize how narcos overcome their modus vivendi to stand as a legitimate authority against a corrupt government. Alongside this representation of narcos, these films also present objectified women and promote values such as loyalty and family. The aforementioned archetypes and iconography offer a view of life in which violence is normalized, and crime is seen as a legitimate lifestyle.
    Scopus© Citations 1  15  2
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    Elementos del mercado para comprender la dinámica de la industria mexicana de los medios de comunicación
    (2014)
    GUTIERREZ-RENTERIA, MARIA ELENA  
    Scopus© Citations 2  16  2
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    Entre la eficiencia y la desinformación: la integración de la inteligencia artificial en el periodismo mexicano
    (Universidad Complutense de Madrid (UCM), 2025-02-26)
    Dominguez Partida, Gabriel  
    ;
    García Félix Edgar Miguel
    El impacto de la inteligencia artificial (IA) en el periodismo varía según contextos socioeconómicos y culturales, y el caso de México no es la excepción. Para conocer cómo los medios mexicanos integran herramientas de IA en sus procesos, este estudio analiza, mediante entrevistas de profundidad, los patrones de adopción tecnológica de diez medios digitales mexicanos reconocidos por su credibilidad. Su integración incluye la optimización de tareas y, en menor medida, la generación de contenido. A pesar de estas iniciativas, la IA enfrenta múltiples barreras en México como los altos costos de implementación, la desconfianza hacia las herramientas y la falta de capacitación técnica, lo que limita su uso. Este panorama contrasta con otras regiones, donde la IA es usada ampliamente en la creación de contenidos automatizados para audiencias específicas. Otro desafío crítico es el riesgo de desinformación, exacerbado por la capacidad de las herramientas de IA para generar contenido hiperrealista que puede ser manipulado. Aunque estas tecnologías ofrecen eficiencia, los medios mexicanos subrayan la necesidad de un control humano riguroso para garantizar la precisión y la ética de la información. En este contexto, los hallazgos revelan una paradoja: mientras que la IA tiene el potencial de transformar el periodismo, su adopción está marcada por tensiones económicas, éticas y tecnológicas. Para superar estas barreras es necesario invertir en infraestructura, capacitación y regulaciones que fomenten su uso responsable. ©Los autores ©Universidad Complutense de Madrid (UCM) ©Estudios sobre el Mensaje Periodístico.
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    Exploring affect, identity, and populism in and around Todd Phillips’ Joker
    (Universidad Panamericana, Escuela de Comunicación, 2022)
    Sreepada, Nihar
    ;
    Domínguez Partida, Gabriel  
    ;
    Universidad Panamericana. Campus Ciudad de México. Escuela de Comunicación
    Cultural identity has become a fluid concept in which several positionalities converge; most of them are influenced greatly by popular culture, causing a con-stant individual negotiation between their real lives and the image on the screen. In 2019, Todd Phillips’s Joker achieved worldwide success not only at the box office but also in critical appraisal. Unlike previous representations of this villain as a disruptive social persona, Jok-er showed the main character as a political figure that gives agency and voice to the people who are socially repressed. The impact of this representation transcended Anglo cultures to the extent of symbolizing a popu-list uprising and a growing anti-government sentiment. Nevertheless, this figure’s appropriation brings two problematic ideological standpoints to the goal these groups aim: violence as the only alternative to restoring equality in society and color blindness that silences the struggles that cultures face depending on their context
      35  133
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    Harnessing interactivity for online media outlets: Insights from Mexico’s digital landscape
    (2024)
    Daniel Barredo Ibáñez
    ;
    Díaz Cerveró, Elba  
    ;
    Karen Pinto Garzón
    This study examines interactions between full-time members and web traffic across 137 Mexican online media platforms, as cataloged by Sembramedia in May 2023, focusing on the number of technological platforms and the type of interactivity involved. We used descriptive analyses and a structural equation model to test our hypotheses. Findings highlight the crucial role of human-to-content interactivity in shaping online media design and significantly influencing user content consumption patterns.
      48
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    How Do Journalists in Mexico Report on Organised Crime
    (2021)
    Díaz Cerveró, Elba  
    ;
    Daniel Barredo Ibáñez
    ;
    Rubén Arnoldo González Macías
    Among the many outcomes of the so-called War on Drugs, Mexico has become one of the most dangerous countries in the world for journalism. Besides killings and kidnappings, journalists are also frequent victims of beatings, arbitrary detentions, and online harassment, as well as many other acts of aggression. Anti-press violence has an evident impact on Mexican journalists’ daily activities, particularly as related to the coverage of organised crime. The endemic risk that news workers constantly face determines how they represent and interpret the stories they report on when it comes to this issue. Thus, this inquiry aims to analyse the practices that reporters and editors implement during the news-making process when covering cartels’ activities. In doing so, this paper draws on a set of in-depth interviews with news workers from Mexico’s main national newspapers, and from all the states where journalists were killed in 2017. The main findings indicate that there is a lack of written norms for the coverage of organised crime, and that reporters refer to criminals with a sense of familiarity. In addition, this study contributes to the understanding of journalists’ decisions in the field when doing their job, especially in dangerous conditions.
    Scopus© Citations 2  31  1
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    Influence of news interest, payment of digital news, and primary news sources in media trust. A moderated mediation model
    (2023)
    Alfonso Vara-Miguel
    ;
    Mercedes Medina
    ;
    Gutierrez-Renteria, Maria Elena  
    Scopus© Citations 3  14
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    Influence of news interest, payment of digital news, and primary news sources in media trust. A moderated mediation model
    (2023)
    Alfonso Vara-Miguel
    ;
    Mercedes Medina
    ;
    GUTIERREZ-RENTERIA, MARIA ELENA  
    Scopus© Citations 2  5  2
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    Interactivity in the principal independent online media in Mexico (2023)
    (2024)
    Díaz Cerveró, Elba  
    ;
    Daniel Barredo-Ibáñez
    ;
    Karen Tatiana Pinto Garzón
    Based on the hypothesis that independent Mexican digital media outlets are more connected to their audiences than traditional newspapers, the primary objective of this study is to examine the interactivity proposed and provided to users by these independent online media outlets. As secondary objectives, we seek to identify trends in the interface design of the selected media outlets. Lastly, this research aims to compare the levels of interaction present in the sample. To accomplish this, we analyzed 137 Mexican newspapers from the Sembramedia database (2023), applying an interactivity model according to the Rodríguez et al. (2012) model, with a previous adaptation done by the authors and validated through the Kuder-Richardson coefficient (KR20). The main findings reveal that, while there are high levels of interactivity in terms of information accessibility and media presence on Web 2.0 platforms, interactivity remains limited when it comes to user-generated content reproduction, information personalization, and utilization of Web 2.0 tools. Consequently, this study concludes that the analyzed independent digital media outlets still hesitate to relinquish greater control to users. However, their business model continues to prioritize audience loyalty, increasingly relying on subscriptions and, to a lesser extent, government advertising. Furthermore, the findings suggest three crucial factors influencing the evolution of interactivity. Firstly, improving transparency in media-user communication and facilitating user content publication. Secondly, simplifying access and using intuitive tools may enhance user experience, although it could lead to a potential reduction in multimedia content. Lastly, restricting media connections with Web 2.0 platforms suggests centralizing web traffic within the outlet, departing from external platforms that monopolize advertising investment.
      12
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    Journalistic Coverage of Organized Crime in Mexico: Reporting on the Facts, Security Protocols, and Recurrent Subthemes
    (2020)
    Díaz Cerveró, Elba  
    ;
    Daniel Barredo
      31  2
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    La comunicación de emergencias a través de Twitter: nivel de actividad, funciones comunicativas e interacciones de las instituciones y portavoces implicados en los incendios de Sierra Bermeja, Málaga.
    (2023)
    Díaz Cerveró, Elba  
    ;
    María Antonia Calleja Reina
    ;
    María Luisa Sánchez Calero
    Este artículo analiza la gestión de la comunicación que instituciones y portavoces realizaron en Twitter de los incendios de Sierra Bermeja, Málaga, provocados en septiembre de 2021. Los objetivos son: analizar la cantidad de mensajes, su finalidad comunicativa y el nivel de interacción conseguido. Para alcanzarlos, se ha realizado un análisis de contenido de 582 tuits. La principal conclusión es que las instituciones aprovecharon sus mensajes con una finalidad autopropagandística.
      32  1
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