Convergence in the Mexican Media Industry 2011

As in other countries, the majority of communications rms in Mexico face challenges and opportunities due to digital convergence. These have fostered convergence among some industry sectors, as well as changes in business models, related to the implementation of strategies designed to promote an active presence on the Internet and attract audiences (Albarran, 2010 , Chan-Olmsted, 2011 ; Grant & Wilkinson, 2009 ; Sullivan & Jiang, 2010 ). Well-considered strategies on the part of some Mexican entrepreneurs have even contributed to changing media consumption habits (Gutiérrez-Rentería, 2011b ).