Gutierrez-Renteria, Maria Elena
Main Affiliation
Preferred name
Gutierrez-Renteria, Maria Elena
Official Name
Gutiérrez Rentería, María Elena
ORCID
0000-0001-5431-8223
Researcher ID
S-4737-2018
Scopus Author ID
56451136100
19 results
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Item type:Publication, Edad y noticias digitales: análisis del interés y del uso informativo de las redes sociales en México(Universidad de Piura, 2026-02-11); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Media Management and Economics Research in Latin America(2018); Scopus© Citations 3 41 1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Scopus© Citations 2 16 2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics(2024); ; Alfonso Vara-Miguel<jats:p>The news industry faces challenges due to the global macro and microeconomic environment. The current digital situation leads to the study of the characteristics of the audience interested in news content products. The central aim of this research is to classify the main attribute interest in digital news content in Mexico of the audience’s market by the attributes of age group, education level, and income level. This research is based on a survey of 2,005 digital news consumers in Mexico, directed in 2022 by the Reuters Institute for the Study of Journalism at the University of Oxford for the annual Digital News Report Study. The statistical method used is data mining with decision trees that classify the audience by the attribute of interest in the news as the dependent variable and attributes of age groups, education level, and income level as independent variables. These findings confirm the segmentation of digital news consumers’ audiences. The classification in which the attributes of age groups, level of education, and income level are considered simultaneously concerning audiences’ interests indicates that some of the predictions made show that some attributes may not be significant in some subsets, except for age group. The lowest average interest in the news is between 18 and 24 years, and the highest average interest in the news, which is nearly very interested, has audiences over 35 years.</jats:p>36 2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, 5 1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Scopus© Citations 6 41 1 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Digital News Audiences in Mexico: Age Segment Analysis(2024); 16 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Convergence in the Mexican Media Industry 2011(2013)As in other countries, the majority of communications rms in Mexico face challenges and opportunities due to digital convergence. These have fostered convergence among some industry sectors, as well as changes in business models, related to the implementation of strategies designed to promote an active presence on the Internet and attract audiences (Albarran, 2010 , Chan-Olmsted, 2011 ; Grant & Wilkinson, 2009 ; Sullivan & Jiang, 2010 ). Well-considered strategies on the part of some Mexican entrepreneurs have even contributed to changing media consumption habits (Gutiérrez-Rentería, 2011b ).Scopus© Citations 2 11 2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, MEDIA MANAGEMENT AND ECONOMICS RESEARCH IN LATIN AMERICA Challenges and Opportunities for Scholars in the Field(2019); Scopus© Citations 3 5 1