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Predict Email Success Based on Text Content
(Springer, 2024-01-01)
Bernardo, Edmundo
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Lorenzo, Kaiulani
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Reyes, Guillermo
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Ponce, Hiram
Email marketing works as a top channel to generate leads for many businesses. The marketing automation platforms are part of this strategy and can improve the success of email campaigns. Many of these platforms use subject line tools to predict if an email will be opened or not, as a success metric. However, the text content is unused. Thus, this work proposes to predict the likelihood of a user clicking the Call to Action button of an email based on the content. We implement our proposal in a real-case scenario of corporate communication emails from a private university in Mexico. After building a machine learning model, the results were promising and validated our proof-of-concept. We consider the results relevant for further investigation around other ways to improve the success of an email using the text content, and this model could be reliable in most campaigns and could be used to determine which words influence the click rate metric the most.
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Mechatronic Design of a Low-Cost Smart Wheelchair Controlled by Joystick and Voice Commands
(2023)
Bobadilla-Rendón, David
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Monroy-Rueda de León, Irvine J.
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Salazar-Salinas, Gabriel
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Stefan-Lepe De Soto, Antonio
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Ponce, Hiram
Elderly people have increased at an accelerated rate in recent years. In Mexico, one of the main problems affecting this population are related to disabilities, specifically limited mobility, i.e., arthritis in older adults. Different technological solutions have been proposed, such as electrical wheelchairs. However, for arthritic people, these wheelchairs are difficult to operate, lacking comfortability, and might be very expensive. In this work, we propose the development of a smart wheelchair for arthritic older adults able to move automatically and controlled by using slight manual movements of the hand and by voice commands. We followed the general methodology of a mechatronic design. A proof-of-concept model of the wheelchair was implemented. For validation, we tested the prototype in different real indoor scenarios. Results conclude that our proposed smart wheelchair complies with the user requirements, it is easy to operate, and the cost is reduced considerably. We anticipate this is a low-cost efficient smart wheelchair prototype that can be further considered for real technological solutions.
22 2
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A Conceptual Design of a Firefighter Drone
(2018)
Cervantes Zorrilla, Alonso
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García Cordero, Paola
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Herrera Granados, César
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Morales Olvera, Elizabeth
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Tarriba Strecker, Fernando
In this paper, a mechatronic design of a firefighter drone is presented. Unmanned aerial vehicles have been around for years, they present characteristics that aloud them to be used for different purposes. Nowadays, these devices have become more popular and their application increases rapidly in various fields. This paper focuses on the implementation of a low cost device that can help to control a fire. By implementing a mechatronic device, it is possible to spot a fire on time, and extinguish it without risking humans lives. It is an emergency responder device that can assist firemen in fighting high rise fires. The description of the proposed mechatronic system is briefly described, as well as experiments that demonstrate its principal functionality. © 2018 IEEE.
Scopus© Citations 17 26 1
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Innovation as a practice: Why automation will not kill innovation
(2023)
Redín, Dulce M.
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Cabaleiro-Cerviño, Goretti
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Rodriguez-Carreño, Ignacio
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Scalzo, Germán
As a result of contemporary culture’s focus on continuous innovation and “change before you have to,” innovation has been identified with economic gains rather than with creating added value for society. At the same time, given current trends related to the automation of business models, workers seem all but destined to be replaced by machines in the labor market. In this context, we attempt to explore whether robots and Artificial Intelligence (AI) will be able to innovate, and the extent to which said activity is exclusively inherent to human nature. Following the need for a more anthropological view of innovation, we make use of MacIntyrean categories to present innovation as a domain-relative practice with creativity and practical wisdom as its corresponding virtues. We explain why innovation can only be understood within a tradition as it implies participating in inquiry about the principle and end of practical life. We conclude that machines and “intelligent” devices do not have the capacity to innovate and they never will. They may replicate the human capacity for creativity, but they squarely lack the necessary conditions to be a locus of virtue or engage with a tradition. Copyright © 2023 Redín, Cabaleiro-Cerviño, Rodriguez-Carreño and Scalzo.
Scopus© Citations 1 18 2

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