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    Item type:Publication,
    El turismo de salud en México: una oportunidad para la industria de la hospitalidad
    (Hospitalidad ESDAI, 2016)
    Muñoz Campillo, Claudia
    ;
    Campus Ciudad de México
    Within its different types there is a branch that currently generates great expectations for the development opportunity that represents and the amount of resources that generates: Health Tourism. Talking about health tourism is not only talking about people visiting the country looking for any treatment that allows them to have a healthy life, it is also talking about hospitality services that will require before, during and after treatment for them and their companions. This article will discuss the importance of this segment and the challenge that represents for tourism service providers.
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    Disertación sobre el «servicio»
    (Hospitalidad ESDAI, 2003)
    Casparius, Rodolfo
    ;
    Campus Ciudad de México
    It is a fact that the hospitality industry -- tourism-- is the socialeconomic activity with the highest growth in the world, by 2008 it will also be the largest industry in the world. Apart from being a fundamental generator of foreign currency, few people are aware that one of its most important effects is the exportation of "work". Service is the keystone of tourism and this is a subject everyone talks about, however it is difficult to define. The objective of the present article is to be a reflection about service and is the result of many years in the hotel industry. Based on interviews carried out with hotel managements and students, it aims to answer the following questions: what is service?, what importance does it have?, is it possible to measure service?
      4  128