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    Item type:Publication,
    Industrial brand equity: a systematic literature review and directions for future research
    (Informa UK Limited, Taylor & Francis Group, 2024)
    Castillo Villar, Fernando Rey  
    ;
    Murillo, Enrique  
    The importance of industrial brand equity in the business-to-business (B2B) marketplace has seen a considerable surge in the last decade, emphasizing its crucial role in shaping competitive advantages and fostering long-term relationships within industries. However, while research has thoroughly explored the concept of brand equity in the business-to-consumer (B2C) context and its various dimensions and implications for consumer behavior, research on industrial brand equity is still recent, with many aspects remaining underexplored and lacking comprehensive theoretical grounding. To advance this emerging and important domain, bibliometric analyses and the ‘Theory-Context-Characteristics-Methodology’ (TCCM) framework were applied as part of the systematic literature review. Overall, 64 articles from the Web of Science database, published between 2010 and 2023, were thoroughly reviewed and analyzed. The study offers a unifying overview of existing findings on industrial brand equity, systematically highlighting the most prominent theoretical perspectives, variables such as antecedents, mediators, moderators, and outcomes, as well as various contexts and research methods that have been employed in this area. Furthermore, it provides a future roadmap aimed at stimulating further studies on industrial brand equity, addressing gaps, and proposing new directions for research. Also provided are managerial implications suggested by the findings of this research. ©The authors ©Informa UK Limited ©Taylor & Francis Group.
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    Autoeficacia financiera, bienestar financiero y satisfacción laboral de los empleados del sector metalmecánico en Chihuahua, México
    (Universidad del Zulia, Facultad de Ciencias Económicas y Sociales., 2024)
    Aguilar Ham, Paloma
    ;
    Beltrán Godoy, Jaime Humberto
    ;
    Gaxiola Laso, Selene Rocío
    La satisfacción laboral es un elemento clave en las estrategias organizacionales, ya que impacta de manera significativa en diversos aspectos como en la atracción de talento, la retención, el rendimiento y el compromiso organizacional. El objetivo de este trabajo consiste en analizar el efecto de la Autoeficacia Financiera (AF) y el Bienestar Financiero (BF) en la Satisfacción Laboral (SL) de los trabajadores en una empresa del sector metalmecánico de la industria maquiladora, ubicada en el estado Chihuahua, México. La investigación es cuantitativa, no experimental y de corte transversal. Se aplicó una encuesta a 236 trabajadores y la información obtenida se analizó mediante un Modelo de Ecuaciones Estructurales (SEM). Los resultados confirman que el Bienestar Financiero y Autoeficacia Financiera influyen de manera positiva en la Satisfacción Laboral de los trabajadores. Estos hallazgos son relevantes para las áreas del talento humano de las organizaciones, para implementar estrategias que coadyuven a sus empleados a gestionar un Bienestar y Autoeficacia financieros adecuados que generen Satisfacción Laboral. ©Revista Venezolana de Gerencia (RVG). Facultad de Ciencias Económicas y Sociales. Universidad del Zulia.
      72  1
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    Virtues and the common good in production
    (2019)
    Scalzo, Germán  
    This chapter explains the nature of leadership and why ethics is critical both in the behavior of the leader and the study of leadership. It also explains leadership from the perspective of Aristotle, MacIntyre and Catholic Social Teaching. The chapter discusses the virtues that today's leaders need. It integrates notions of human dignity and the common good into a framework for virtuous leadership. The chapter examines the leader: why ethics and the virtues are critical and how the leader's character relates to the firm in particular and society in general. This is because good corporate performance needs good leadership. Leadership literature has focused on leaders' personal characteristics, leader-related skills and behaviors. There is also a stream of research on differentiating transformational from transactional leaders. Transactional leaders guide followers towards established goals by clarifying role and task requirements. ©2018 Taylor and Francis Group.
      7  1
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    CSR and Virtue Ethics: The common good of firms, markets, and civil society
    (2021)
    Scalzo, Germán  
    This chapter probes the social responsibility of firms using a virtue ethics approach and the concept of the common good. In particular, it highlights the contrasting assumptions of mainstream approaches and the common good of the firm approach to explaining how the latter—rooted in Aristotelian virtue ethics—provides an original conception of social responsibility. A common good approach to social justice understands social relationships essentially as duties to which one voluntarily adheres; when said justice and commitment to the common good flourishes, community ensues. Finally, a virtue ethics approach to corporate social responsibility establishes three forms of duty and social responsibility to stakeholders, including those who make up the firm, those who maintain a market-based relationship with it, and those who are related to the firm as part of society’s civic sphere.
      10  2