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Author: search.filters.author.Becerril Isidro, JavierLanguage: search.filters.language.UNKNOWN KEY spa

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    La importancia de la recomendación de boca en boca para el posicionamiento de las instituciones educativas: Caso Escuela de Administración de Instituciones (ESDAI), Universidad Panamericana
    (Hospitalidad ESDAI, 2016)
    Becerril Isidro, Javier
    ;
    Campus Ciudad de México
    Nowadays, we live in a globalized world in which in a matter of seconds we can find out the latest news happening. At speed the information can travel, a company may be benefited or injured by what people in the outside world may say about it. The fact that a brand or company may be unknown, or worse, that a distorted picture may be created in the minds of consumers, can lead to the creation of a poor corporate image. The “word of mouth” technique is an important promotion and positioning tool that was analyzed in this research work, demonstrating the impact that can have a higher institution on positioning, from the perception of its members as well as the community which forms part of it, yielding very diverse results, which are discussed in this article.
      8  133
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    La evolución de la web: un análisis de su impacto en el desempeño de las micro empresas del Distrito Federal.
    (Hospitalidad ESDAI, 2015)
    Becerril Isidro, Javier
    ;
    Campus Ciudad de México
    Through this investigation we try to identify the impact of web use focused on its application in small business in Distrito Federal, enquiring if that use has stimulated a competitive development in relation with others in same segment into their market. Because the internet has increased the number of sales in the economically active population and based that Distrito Federal and Estado de México are the regions that present major internet penetration, the web could support greater level of competitiveness of Distrito Federal from perspective of web information and communication technologies use. That was the principal reason why we did a field investigation trying to identify specifically from small business stakeholders perspective, if the use of that technological tools has increased their competitive position.
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