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    Item type:Publication,
    Cultura organizacional e identidad
    (Hospitalidad ESDAI, 2006)
    Chabaud Pous, Guadalupe
    ;
    Campus Ciudad de México
    Seeking for a preference or satisfying a need could be key reasons joining an organization. In both cases, workers look forward to obtain an economic retribution, that will allow them to sustain themselves and to sustain their families. All employees are expected to be loyal and productive in order to contribute to this economic goal. Defining the organizational culture: mission, values and principles will contribute to obtain objective's unity an provide workers with a performance referent framework that will help to develop an identity and loyal sense. Nevertheless, specialists have demonstrated that in many cases the ideal framework travels separately from reality. This situation do not contributes to develop a sense of identity with the organization and creates negative (conscious or unconscious) relations instead. The purpose of writing this essay, besides giving a basic definition of the elements that constitute the organizational culture, is to demonstrate that the development of the sense of identity and the productivity process in a worker is not as automatic or as spontaneous as we use to believe: the exchange of work for salary or salary for work is not enough to achieve them. We will show the reader how the interaction process with the organizational culture could be a conjunctive one or a disjunctive one. Some useful and objective parameters will be given to facilitate readers to measure the identity grade and ownership sense they have with the organization they currently work for.
      37  169
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    Item type:Publication,
    Ejecutivos de alto nivel, ¿humanamente formados?
    (Hospitalidad ESDAI, 2006)
    Chabaud Pous, Guadalupe
    ;
    Campus Ciudad de México
    The aim of the present essay is to explain and demonstrate that having Chief Executive Officers (CEO) equipped with a humanistic professional education is no longer a utopia, but a real need, a true imperative. Social paradigms have changed; the way of doing business and the way of being entrepreneur have also changed and these facts explain and justify the emergence of such need. If we take into consideration the ideal profile of the Chief Executive Officers that the modern organizations are looking for while hiring executives today, we can infer that only a carefully designed humanistic education, also described in this article, will guarantee the development and achievement of this kind of profile. Contemporary universities and colleges have to face an actualization challenge that can not longer be left aside and which involves an enormous social responsibility.
      2  46