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Author: search.filters.author.García de León, Salvador

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    Item type:Publication,
    Financiamiento alternativo: crowdfunding para pequeños y medianos proyectos empresariales e iniciativas sociales
    (Hospitalidad ESDAI, 2016)
    García de León, Salvador
    ;
    Campus Ciudad de México
    Crowdfunding is a method by which individuals, non-profit organizations and businesses get the required resources to carry out initiatives that are intended to cover strictly personal needs, develop social or business projects. This is achieved through internet platforms specialized in collective financing that are responsible for collecting the economic contributions of a group of people willing to collaborate to attain some goal or who are interested in loan or invest their money. This paper is intended to provide an overview of crowdfunding, particularly about donation and reward based models, which, according to international experience, are useful tools to finance mainly small and medium-sized projects.
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    Importancia estratégica de los activos intangibles en la Industria Hotelera.
    (Hospitalidad ESDAI, 2013)
    García de León, Salvador
    ;
    Campus Ciudad de México
    Resources and Capacities Based Theory currently stands out in the effort to achieve a greater understanding of the essence of the competitive advantage and determinant facts of such competitiveness. This paper presents an overview of the characteristics and management of a set of intangible assets that are considered relevant to the development of hotels under the perspective of the Theory of Resources and Capacities.
      3  266