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El proceso emprendedor y la creación y desarrollo de micros y pequeñas empresas viables
(Hospitalidad ESDAI, 2014)
García de León Campero, Salvador
;
Campus Ciudad de México
The main objective of this paper is to present an overview of the entrepreneurial process considered as one of the approaches that allows a comprehensive and rigorous approach to creating micro and small enterprises as well as their initial development in order to increase their chances of success and lessen the chances of premature failures. It also highlights the importance not only of conceiving the preparation of a plan but also its evolutionary process in which as it advances it will gradually be transformed from a fuzzy idea to a company in operation with the possibility of consolidation.
12 549
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Factores determinantes del comportamiento medioambiental en el sector hotelero;
(Hospitalidad ESDAI, 2010)
García de León Campero, Salvador
;
Campus Ciudad de México
In Mexico the hotel sector has about 600,000 rooms distributed in some 16,000 establishments which in 2008 attended 60,000,000 lodgers. To operate it uses resources such as water, electricity, paper, beverages, foodstuff, cleaning implements both personal and industrial and give off solid, liquid and gaseous contaminating residues, which of not properly handled to diminish repercussions on the environment, may generate all kinds of problems in the areas where they are installed. Different studies have proved that each establishment responds differently to solve the ecological impact. The main object of this paper is to present the various theories which explain this type of environmental behavior on behalf of hotels, as well as the areas of opportunity in their policies.
6 81
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Las tecnologías de la información y la comunicación como fuente de creación de valor en el sector hotelero.
(Hospitalidad ESDAI, 2009)
García de León Campero, Salvador
;
Campus Ciudad de México
One of the most relevant characteristics of entrepreneurial activity in the present XXI century is that it is highly conditioned by internationalization and by the role played by new information and communication technologies; they have enabled corporations not only to operate with grater speed and efficiency, but have also opened doors to new business models and ways of competing which were unthinkable before. Hotel management is one of the business sectors which have largely benefited from such technology, this can be seen in the radical changes that are taking place in the way the hotel industry promotes, reserves and sells its product. Mexico has roughly 15,000 establishments, and over 580,000 rooms which account for nearly 15 % of the gross national tourism product. The main goal of this article is to describe the characteristics and highlight the role played by the new Information and Communication technologies in the pursuit of entrepreneurial success in Hotel Industry. Even though there is no consensus as to the magnitude of the benefits derived from adopting these technologies, what does seem to be clear is the need of maintaining a correct alignment with business strategies so as to generate a source of value creation and competitive advantages.
18 209
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El informe de capital intelectual como complemento del informe financiero.
(Hospitalidad ESDAI, 2008)
García de León Campero, Salvador
;
Campus Ciudad de México
In the knowledge society, management of the intangible assets, part of the intellectual capital of organizations, as well as the transmission of information about work done so that it may be maintained and developed, has become a strategic factor in achieving sustained long term competitive advantage. The present article is centered on the study of the transmission of information of these intangible aspects, materialized in the Intellectual Capital Report. This is done by justifying the need for preparing this report as a complement of the financial status of a company. There is a description of the structural elements and characteristics which compose the different chapters as well as an ample amount of examples used to show its magnitude.
5 118
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El capital intelectual y la competitividad empresarial
(Hospitalidad ESDAI, 2007)
García de León Campero, Salvador
;
Campus Ciudad de México
When the term "intellectual capital" is used it frequently refers to a collection of intangible strategic aspects, which even if they without doubt contribute in generating business value, they nevertheless never appear in the financial statements. However, since intellectual capital is more and more considered as a key aspect in creating competitive sustainable and long term advantage, its efficient administration in companies and its study in the academic world have become increasingly relevant from the business management point of view. This article presents a general vision of the framework in which intellectual capital is inserted, its integrating elements with examples in hotel management in its different phases.
18 158
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Las microempresas de servicios en México, principales características
(Hospitalidad ESDAI, 2002)
García de León Campero, Salvador
;
Campus Ciudad de México
Microindustry has acquired great social and economic importance in the last decade. This essay presents the characteristics and main feature analysis of this subsector of microindustry. It concentrates mainly on its structural features, fixed assets, people in employment, sources of finance and performance logic. The field of study refers exclusively to microindustry present in urban localities with a population of 100.000 or over.
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