Hospitality is a service dimension of human nature, and that normally is an extraordinary factor of differentiation from other companies when it is applied. In essence, hospitable companies are companies with human face, and the attitude of the first contact people often is what finally lasts in the memory of our clients. The present article is centered in defining what hospitality is, in indicating the importance that it has nowadays as a competitive advantage in the companies and to determine the steps we have to follow to generate it.
