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Author: search.filters.author.Tossan, Vessélina

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    Item type:Publication,
    Cross-Cultural Effects in Adoption Patterns of a Mobile Coaching Service for Studies
    (IGI Global, 2021)
    Shahidi, Niousha
    ;
    Cacho-Elizondo, Silvia
    ;
    Tossan, Vessélina
    This study applied an adoption model, inspired by the Technology Acceptance Model (TAM) and Multipurpose Information Appliances Adoption Model (MIAAM), to compare key variables explaining adoption patterns of a mobile coaching app that guides and encourages students via a technology-based platform. This article constitutes a pioneer effort to compare adoption behaviors across a developed country and an emerging country (France and Mexico) with differences in level of use of mobile apps. A multi-group structural equation modelling approach was used to test the causal structure of the conceptual model. Results confirmed significant differences and similarities across samples and identified critical factors. Perceived usefulness was found to be the most important driver with mediating effects. Organizations implementing coaching services with an improved perceived usefulness could boost their adoption rates.
    Scopus© Citations 3  47  2
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    Intention to Adopt a Text Message-based Mobile Coaching Service to Help Stop Smoking: Which Explanatory Variables?
    (2013)
    Cacho-Elizondo, Silvia
    ;
    Shahidi, Niousha
    ;
    Tossan, Vessélina
    Cell phones make it possible to offer coaching services through text/video messages, to support users trying to break addictions. Given that use of such services is still low in France, it is important to have greater understanding of what leads users to adopt them. Therefore, the authors propose and validate an explanatory model for the intention to adopt a mobile coaching service to help people to stop smoking. This article uses the concepts of vicarious innovativeness, social influence, perceived monetary value, perceived enjoyment, and perceived irritation.
    Scopus© Citations 9  39  1
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    Behavioural intention to use a contact tracing application: The case of StopCovid in France
    (2022)
    Shahidi, Niousha
    ;
    Tossan, Vessélina
    ;
    Bourliataux-Lajoinie, Stéphane
    ;
    Cacho-Elizondo, Silvia
    This research aims to study citizens' intention to download and use the COVID-19 tracing app in France. The theoretical framework considered the theory of technology acceptance model, the theory of goal-directed behaviour, and the theory of privacy to explain the intention to use the COVID-19 tracing app. The methodology included an online survey to examine the theoretical model, which was tested using structural equation modelling. The results show that anticipated emotions, perceived usefulness, privacy concerns, and perceived permission sensitivity significantly contribute towards the intention to adopt the StopCovid app. Subjective norms and goal desire do not exert a direct impact. These findings provide both theoretical and practical implications by adding the extrinsic social value dimension to the analyses of the StopCovid app and presenting antecedents for enhancing its design and safety.
    Scopus© Citations 14  15  1