Cross-Cultural Effects in Adoption Patterns of a Mobile Coaching Service for Studies
Journal
Journal of Global Information Management
ISSN
1062-7375
1533-7995
Publisher
IGI Global
Date Issued
2021
Author(s)
Shahidi, Niousha
Cacho-Elizondo, Silvia
Tossan, Vessélina
Type
Resource Types::text::journal::journal article
Abstract
This study applied an adoption model, inspired by the Technology Acceptance Model (TAM) and Multipurpose Information Appliances Adoption Model (MIAAM), to compare key variables explaining adoption patterns of a mobile coaching app that guides and encourages students via a technology-based platform. This article constitutes a pioneer effort to compare adoption behaviors across a developed country and an emerging country (France and Mexico) with differences in level of use of mobile apps. A multi-group structural equation modelling approach was used to test the causal structure of the conceptual model. Results confirmed significant differences and similarities across samples and identified critical factors. Perceived usefulness was found to be the most important driver with mediating effects. Organizations implementing coaching services with an improved perceived usefulness could boost their adoption rates.
URL License
How to cite
Shahidi, N., Cacho-Elizondo, S., & Tossan, V. (2021). Cross-Cultural Effects in Adoption Patterns of a Mobile Coaching Service for Studies. In Journal of Global Information Management (Vol. 29, Issue 6, pp. 1–26). IGI Global. https://doi.org/10.4018/jgim.20211101.oa33